Franchising Today - Winter 2017 - 6

Column by Heather Ripley

THEY WROTE WHAT?!
the new reality: marketing for franchise development
now includes monitoring your online reviews.

IF YOU'VE
EVERbuy-CONSIDERED
If you've ever considered
tion. Sometimes the reviews aren't as
ing anything online, you know that
reviews are everywhere. The website
you use will often have reviews right
there next to the price or the descrip-

obvious, but you know you'll be able
to find them with very little effort.
And if you are serious about finding
reviews by themselves, you can sim-

In this era of constant and immediate
information dissemination, your business
is only as good as its most recent reviews.

6

franchising-today.com

WINTER 2017

ply type in the search bar the item and
the word "review" next to it and see
the search results.
The same is true in business. If you
are considering a vendor or a contractor, what's your first inclination?
You'll most likely do a Google search,
and find out what people are saying
about that business. The same holds
true for just about anything today.
People looking for a job will look up
that company and see what past or
current employees say about it.
Or, when looking for a new car, most
consumers will research it online for
its reliability, comfort, gas mileage,
cost and more before even stepping
foot in a dealer showroom. Car sales
staff know that the typical customer
has done a lot of research before coming in, and if they are smart they've
gone online to see what the general
public says about the cars being sold
and the dealership, too.
If you have a franchise operation
and you are actively seeking to bring
in new franchisees, those franchisees
who do their homework are going to
know what those reviews say before
they even consider your franchise.
And aside from potential franchisees
researching your specific franchise
operation, all they have to do these
days is type "buying a franchise" in
a Google search bar and they will get
thousands of suggested articles to
read - some with headlines and content that are not very favorable.
On a recent Google search for the
same, Forbes.com staffer Susan Adams
suggested in her article "12 Things to
Do Before you Buy a Franchise" that
potential franchisees "dig for dirt"
on the franchise they are considering.
Other similar suggestions can be easily found.
The takeaway here is: If you think
reviews don't matter when market-


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
Franchising Today - Winter 2017 - 5
Franchising Today - Winter 2017 - 6
Franchising Today - Winter 2017 - 7
Franchising Today - Winter 2017 - 8
Franchising Today - Winter 2017 - 9
Franchising Today - Winter 2017 - 10
Franchising Today - Winter 2017 - 11
Franchising Today - Winter 2017 - 12
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Franchising Today - Winter 2017 - 14
Franchising Today - Winter 2017 - 15
Franchising Today - Winter 2017 - 16
Franchising Today - Winter 2017 - 17
Franchising Today - Winter 2017 - 18
Franchising Today - Winter 2017 - 19
Franchising Today - Winter 2017 - 20
Franchising Today - Winter 2017 - 21
Franchising Today - Winter 2017 - 22
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Franchising Today - Winter 2017 - 24
Franchising Today - Winter 2017 - 25
Franchising Today - Winter 2017 - 26
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Franchising Today - Winter 2017 - 28
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Franchising Today - Winter 2017 - 30
Franchising Today - Winter 2017 - 31
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Franchising Today - Winter 2017 - 33
Franchising Today - Winter 2017 - 34
Franchising Today - Winter 2017 - 35
Franchising Today - Winter 2017 - 36
Franchising Today - Winter 2017 - 37
Franchising Today - Winter 2017 - 38
Franchising Today - Winter 2017 - 39
Franchising Today - Winter 2017 - 40
Franchising Today - Winter 2017 - 41
Franchising Today - Winter 2017 - 42
Franchising Today - Winter 2017 - 43
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Franchising Today - Winter 2017 - 45
Franchising Today - Winter 2017 - 46
Franchising Today - Winter 2017 - 47
Franchising Today - Winter 2017 - 48
Franchising Today - Winter 2017 - 49
Franchising Today - Winter 2017 - 50
Franchising Today - Winter 2017 - 51
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Franchising Today - Winter 2017 - 53
Franchising Today - Winter 2017 - 54
Franchising Today - Winter 2017 - 55
Franchising Today - Winter 2017 - 56
Franchising Today - Winter 2017 - 57
Franchising Today - Winter 2017 - 58
Franchising Today - Winter 2017 - 59
Franchising Today - Winter 2017 - 60
Franchising Today - Winter 2017 - 61
Franchising Today - Winter 2017 - 62
Franchising Today - Winter 2017 - 63
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue2
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017summer
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016summer
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