Franchising Today - Winter 2017 - 63

LEE'S FAMOUS RECIPE CHICKEN

President Chuck Cooper says Lee's refers
to its vendors as "partners" because of
the companies' long-term relationships.

Our franchisees that have the chance to
renew do so because of it."
Lee's isn't interested in bringing in
franchisees that would like to open
20 stores either at this time, Cooper
notes. As a small brand, the company

is more interested in remaining nimble and personable for its franchisees
and partnerships.
"We want to bring in those who want
to operate one to five stores, which is
what we think is our sweet spot," he says.
"Our current owners are really involved
in helping to make the brand better.
We're a chain that's on the rise, but we're
small enough where they can visit other
stores, talk to the owners and learn from
them, which we really encourage."
A key to its success in the industry and
with new franchisees has been its consistent, quality product. "We have stuck
to the same original Famous recipe for 51
years," Cooper says. "I think that's part
of our success because it's the same flavors that people grew up with when they
were a kid."

Lee's has also pared down its menu,
focusing on hot-selling items like fried
chicken, chicken tenders, jumbo breast
strips and homestyle sides such as
mashed potatoes and gravy, cole slaw,
green beans and baked beans.
"We've focused on making them the
best that we can," Cooper says. "We
bring out a new product every so often,
but we don't really focus on it like other
brands just to get sales. Again, we have
IDAHOAN Nothing says delicious like Lee's Famous
RecipeĀ® Chicken and IdahoanĀ® Mashed potatoes; proud
partners on a journey to deliver an exceptional dining experience. For 57 years, the name Idahoan has stood for the
highest quality potatoes in the world. There's just something
special about Idaho. Rich, volcanic soil. Pure water from
mountain streams. Long, warm days and chilly nights. All of
these features come together to make our land perfect for
one tasty purpose: growing potatoes. When quality matters,
come right to the source. Here, where the potatoes - and the
people - are genuine Idahoan.

WINTER 2017

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Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
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