Franchising Today - Winter 2017 - 66

BRIGHTSTAR CARE

vide empowers our clients to live well
at every stage of life and in every setting, and gives them, their families
and their loved ones the support they
need to get the most out of life."
The Illinois-based company began
franchising in 2005, three years after
its founding, and now has more than
300 independently owned locations
across the world.
The drive behind that growth is
BrightStar's ability to provide ongoing service even as a customers'
health status evolves. Many competitors only touch on the first two of
the three segments that make up the
industry's complete continuum of
care: companion and personal care.
Because it touches on all three areas,
including skilled homecare, BrightStar is better able to scale its levels of
care, eliminating situations where a
customer needs to change providers
to obtain the service they need.
"When adult children are helping
to find caregivers for their parents,
they enjoy the peace of mind of know-

BrightStar's technology platform matches
client needs with available caregivers
that possess the necessary skillets.

AT
THE
END
"AT THE
END OF
THE DAY, THE SYSTEMS

HELP OUR FRANCHISEES BUILD A BUSINESS THAT IMPROVES LIVES."

- BRIGHTSTAR CARE

ing they won't be forced to transition
their loved ones to a new provider as
needs change," BrightStar says.

Consistent Care
Consistency in care across a network of 300 independent businesses
is critical to creating that trust between customers and BrightStar. The
Joint Commission Accreditation, an
66

franchising-today.com

WINTER 2017

agency that sets best practices for
achieving an elite standard of healthcare, accredits many BrightStar Care
franchisees. That accreditation lends
credibility to BrightStar owners and
gives customers a higher level of confidence in their work.
The value BrightStar places on standards and excellence is further reflected in its requirement that a registered

nurse manages every case. "That
opens up our ability to provide skilled
services," Chief Marketing Officer
Steve Schildwachter said. "When you
look at all the ads, ours is the only one
with a nurse in it, and it's no accident."
The use of registered nurses makes
a good impression on the customer, but every care provider needs an
efficient and responsive back office
operation to deliver smooth service.
Fortunately, BrightStar has built a
number of support systems to ensure that every franchise can scale up
their business to meet demand while
still delivering a high standard of
care, even if its owner lacks previous
healthcare experience.
The company's franchise support
team includes a nurse practitioner,


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
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Franchising Today - Winter 2017 - Cover3
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