Franchising Today - Winter 2017 - 67

BRIGHTSTAR CARE

who leads training programs for individual caregivers;
business coaches that help franchisees continually improve and grow their operations; and IT experts, who
manage the company's proprietary technology platform.
That technology platform has repeatedly proven itself
to be one of BrightStar's most significant competitive
advantages. "We have technology solutions unlike any
other brand," CTO Jim Kearns said. "[Sun] has been
investing in technology since the very beginning, to the
tune of millions of dollars a year, and that investment
ensures the technology will continue to drive improvement and efficiencies for our owners as the homecare
market evolves."
Through its technology platform, BrightStar offers a
combination of automation and data insights that enables franchisees to better operate their business and
improve patient outcomes. Scheduling is one of the areas
where franchisees see the largest impact. Many in-home
healthcare providers struggle with schedules because
the time demands vary significantly from client to client.
One individual may only need a few hours of service each
week while another needs around-the-clock care.
BrightStar's system matches client needs with available caregivers with the skillsets that match their
needs. Further, the system tracks caregiver hours and
the services they provide, then handles payroll and billing automatically.
In addition to automating several back office tasks, the
platform can actually enhance patient care by acting as a
centralized hub for client information. Franchisees use
the platform to monitor patient health and share clinical
outcome data with healthcare referral partners, who in
turn use the data to discover cost-effective ways of improving patient outcomes.
"At the end of the day, the systems help our franchisees build a business that improves lives," the company
says. "For us, helping people is more than our work, it's
our passion. It's what makes us truly shine, knowing that
we're making a real difference by bringing more to the
lives of others every day."

Working with those kinds of clients helps to diversify
revenue streams for franchisees. "These relationships
not only bring in extra revenue for franchises - they also
provide extra income opportunities for caregivers, which
helps make BrightStar Care the employer of choice for
caregivers," the company states.
In many cases, those traditional healthcare providers
refer their patients to BrightStar for ongoing at-home
care. Those services sometimes extend outside the
home. Because of its nationwide footprint, BrightStar
has secured national account agreements with more
than 100 healthcare organizations to provide everything
from insurance assessments and IV infusion therapy to
flu clinics for corporate, commercial and retail clients.
BrightStar care believes that these high standards and
complete services are the best path toward profitability.
Franchisees averaged $1.63 million in revenue in 2016,
with the top quartile reporting $3.2 million on average.
Start-up costs for a BrightStar franchise range from
$94,0156 to $176,566, the company says.

Revenue GeneRation
Although the company's primary market is one-on-one
in-home care, BrightStar's complete range of services
gives it the capabilities to support other healthcare organizations. Hospitals, nursing homes, doctor's offices and
laboratories all utilize BrightStar to complement their
staffing needs.
WINTER 2017

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Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
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