Franchising Today - Winter 2017 - 71

HEALTH ATLAST
www.healthatlastnow.com / Headquarters: Los Angeles / Stephanie Higashi, CEO and
co-founder: "We teach a daily lifestyle approach to health."

Holistic Approach
Health Atlast is leading the way with comprehensive
integrated healthcare. BY KAT ZEMAN

As the world's first multi-disciplinary healthcare franchise, Los
Angeles-based Health Atlast is forging the way with comprehensive integrated healthcare.
Founded by chiropractors Stephanie and Wayne Higashi, Health Atlast
is a healthcare franchising model that
integrates multiple disciplines under
one roof. That includes medical, chiropractic, acupuncture, physical therapy, massage and diet and nutrition.
"We take the holistic approach by
treating the whole body," Stephanie
Higashi says. "Not only are our patients getting medical care, they are
getting counseling about lifestyle, nutrition and we emphasize prevention."
The husband-wife duo founded the
Health Atlast integrated health care
concept in 2010 and started franchising in 2012. Their business venture is
the result of a desire to offer their patients alternative therapies to drugs
and surgery. "We saw a large number
of patients suffering from side effects
of multiple, often conflicting, medications from multiple doctors," Higashi
says. "We were also seeing a lot of unnecessary and failed surgeries."
For example, she once treated a
college student who had been prescribed 22 different medications
from a variety of doctors. It's unclear
whether the different doctors knew
about each other.

A GrowinG BrAnd
The Higashis wanted to create a
multi-disciplinary approach to heal-

Wayne and Stephanie Higashi founded
Health Atlast with a desire to offer patients
alternative therapies to drugs and surgery.

WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
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