Franchising Today - Winter 2017 - 72

HEALTH ATLAST

THE
AMOUNT
OFSPENT
"THE AMOUNT
OF MONEY BEING
ON ALTERNATIVE HEALTHCARE HAS SKYROCKETED INTO THE BILLIONS."
ing where doctors work together as
one to optimize a patient's health.
The couple took over a preexisting
practice and grew it from 35 to 365 patients per week.
"We added more doctors and more
staff," Higashi says. "We took preexisting practices that only offer medical or chiropractic and we added the
additional services."
Health Atlast has five locations in
California and two in Florida but is
looking to expand. "I think that the
coastal states tend to be trendsetters," she says. "You see things happening on the coast and then working
inwards, and we are looking to expand
on those locations."
Next year, the company hopes to
open an additional five franchisees
and reach 25 a few years down the line.
"In my lifetime, I would like to have
more of these franchises than there
are Starbucks," Higashi says. "They
are certainly more needed than caffeine and french fries."
Chiropractors, medical doctors,
doctors of osteopathic medicine and
wellness professionals looking to expand and improve the health of their
patients are potential franchisees.
"We are looking for people that want
to make a positive and impactful difference," Higashi says. "Up to now, all
of our franchisees have a medical or
chiropractic experience."

in liquid assets. The company charges
a franchisee fee of $20,000 for medical professionals who want to convert
their existing practices. An existing
clinic that is between 1,000 to 10,000
square feet with key administrative
staff is relatively easy to convert, Higashi says.

For those that don't have an existing
practice, it will cost around $40,000
for a new practice. A minimum practice is about 1,500 square feet, but
the average is approximately 4,000
square feet. Health Atlast charges an
ongoing royalty fee of 8 percent.
Health Atlast provides its franchisees with guidance in site selection
for new locations and assistance with
lease negotiation, equipment purchases, training and recruitment.
Other support services include training and assistance with marketing,
billing and legal compliance.

Franchising Perks
Healthcare providers who wish to
open a Health Atlast franchise must
have between $50,000 and $150,000
72

franchising-today.com

WINTER 2017

Health Atlast integrates medical, chiropractic,
acupuncture, physical therapy, massage and
diet and nutrition services.


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
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