Franchising Today - Winter 2017 - 79

UNITED COUNTRY REAL ESTATE
www.unitedcountry.com / HQ: Kansas City, Mo. / Doug Adams, COO: "We optimize
on the 'what' in real estate just as much as we optimize on the 'where' in real estate."

Marketing Edge
United Country Real Estate provides franchisees with
extensive resources to succeed in lifestyle properties.

Its online marketing efforts support
United Country's nearly 500 offices
and 4,000 agents.

When United Country Real Estate started in 1925 its marketing efforts were already far ahead of its competitors. The company was the first to
print a national catalog of small town,
country, rural and lifestyle properties
for sale, helping prospective buyers
find properties outside of major cities
all over the United States.
That catalog was a significant innovation at the time and set the stage
for a company that is still innovating
today. "Although the vast majority
of our buyers and sellers come from

our extensive web and e-marketing,
our affiliates continue to have loyal
clients that look forward to receiving the catalog and finding their next
dream property," Adams says.
United Country's customers are
looking for an escape outside of urban
America - whether it's a second home,
weekend retreat, ranch, recreational or hunting property, investment
property, farm or place to spend their
retirement or other related property. Finding those properties has only
gotten easier with the internet. "The

biggest change has been the advancements in technology and evolving
digital marketing techniques," Adams
says. "We recognized that change and
the role that good technology plays in
building a successful real estate company. As a result, we've hired the best
technology group possible - some of
which were recognized as Microsoft's
Global Partner of the Year prior to
coming to United Country.
"This investment has kept our franchise partners' technology well ahead
of the competition." Adams adds.
WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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