Franchising Today - Winter 2017 - 81

UNITED COUNTRY REAL ESTATE

lationship management (CRM) system.
The platform also gives members free
access to an exclusive national database
of more than 700,000 buyers, a customer pool no other real estate company can
provide. In addition to the website and
catalog marketing described above, the
centralized support team advertises listings in national print magazines, newspapers, emails, social media, non-owned
leading third-party websites and more.
Lastly, an internal advertising agency allows United Country's affiliates to offer
any advertising and marketing a seller
may need from custom listing websites,
drone video services to enhanced marketing plans.
Another unique aspect to United
Country's franchise is its auction services department. Launched in 2006,

United Country Auction Services has
quickly grown to be the largest integrated real estate auction company in the
United States. "It's been really fun to
watch our traditional offices work with
our auction offices on projects," Adams
adds. "They are achieving successful
outcomes for our clients that otherwise
would not have been possible."
That support is bolstered by United Country's training programs. The
company offers training on the national, regional and local office levels. New
franchisees also participate in a five-day
orientation class at United Country's
headquarters as part of the onboarding
process. Further, each office has access
to a dedicated business consultant who
provides onsite training to brokers, auctioneers and agents.

Armed with a comprehensive marketing program, advanced technology platform and extensive training opportunities, United Country provides extensive
support for its franchisees to achieve
additional success.
"Our affiliates can leverage the platform to drive a point of differentiation
in the market, to win more and bigger
listings and, in turn, find more buyers
which leads to more commission dollars earned," Adams says.

Starker Services, Inc. Internal Revenue Code Section
1031 (IRC ยง1031) allows taxpayers to defer taxes owed upon
the sale of investment or income property by exchanging the
property for like-kind property - and this rule does not apply
to real estate alone. The sale of a business also can utilize a
1031 Exchange to protect equity from costly taxes. Let Starker Services, Inc. help you determine if you can protect your
equity. Call (800) 332-1031 for a consultation or visit us on the
web at www.starker.com.

WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
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