Franchising Today - Winter 2017 - 87

YOGI BEAR'S JELLYSTONE PARK CAMP-RESORTS

identify areas for improvement.
During booking, the system will also
automatically suggest to guests addons such as golf cart rentals or visits
to their campsite from Yogi Bear.
The system will roll out to all campgrounds next year. "The program is
helping you sell those ancillary income items online," Vitkun says.
On the personnel side, Leisure
Systems gives franchisees access to
custom-made training videos and
testing to help them develop staff.
The company also plans to introduce
a mystery shopper program to measure performance. "I love this because you never know who that mystery shopper is going to be," Vitkun
says. "It can be that person next in
line so you need to have all your staff
guest trained."
Staff is responsible for everything
from checking visitors in to running
all the daily activities. "You develop a really good recreation staff and
have fun things because that's why
[guests] are going to come," Vitkun
says. "They want to be entertained.
The more of that you can do, the
more you're going to be successful."
Jellystone Park's success is starting to attract attention beyond the
traditional independent campground owner. Experienced franchisees from other industries have seen
the potential and begun asking about
opening their own campgrounds.
Franchising inquiries are up 200 per-

cent this year, Vitkun notes, and the
company is well positioned to reach
its target of 100 locations by 2020.
"We really need to broaden our
reach and get to work with some of

these franchise networks out there,"
Vitkun says. "That's what excites me,
the quality of some of these people
who are now looking in our industry
who maybe in years past haven't."

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WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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