Supply Chain World - Volume 7, Issue 3 - 107

costa farms retail

	 IBP	is	the	business	planning	process	that	extends	the	
principles	of	S&OP	throughout	the	supply	chain,	product	
and	customer	portfolios,	customer	demand	and	strategic	
planning	to	deliver	one	seamless	management	process.
	 "We	rolled	it	out	at	the	first	of	the	year,"	McFarland	
describes.	"This	will	allow	us	to	have	a	much	longer-term	
planning	horizon	so	that	we	can	better	prepare	for	the	
needs	of	our	customers	-	including	bringing	innovative	
new	products	to	the	market	faster	and	at	a	bigger	scale."	
	 McFarland	explains	that	the	unconstrained	demand	
review	of	the	IBP	process	allows	Costa	Farms	to	look	at	the	
needs	of	its	customers	during	a	period	of	three	years	without	constraining	it	in	any	way.	"Then	they	work	backwards	
to	figure	out	how	to	deliver,"	he	says.

Investing In Innovation
Founded	in	1961,	Costa	Farms	started	when	founder	Jose	
Costa	purchased	roughly	30	acres	of	land	south	of	Miami	
and	started	growing	fresh,	vine-ripened	tomatoes	in	the	
winter	and	calamondin	citrus	in	the	summer.
	 According	to	the	company's	website,	that	business	soon	
morphed	into	houseplants	and	the	Costa	Farms	family	
started	introducing	new	houseplants	such	as	the	Canella	
tree	and	Aglaonema	Cecilia.	
	 Today,	Costa	Farms	is	a	third-generation,	family-owned	
business	that	globally	stretches	across	more	than	3,500	
acres	and	employs	roughly	2,800	people,	according	to	its	
Facebook	page.	
	 The	company	grows	a	stunning	array	of	thousands	of	
plant	varieties	that	it	ships	to	garden	centers,	home-improvement	centers,	club	stores,	grocery	stores	and	others.

"This will allow us to have a much
longer-term planning horizon."
_________
	 It	distributes	to	more	than	20,000	retail	locations	in	
North	America.	Its	plants	can	be	found	inside	locations	
of	major	retailers	such	as	Lowe's,	Home	Depot,	Walmart,	
Sam's	Club,	IKEA	and	Costco.	
	 Costa	Farms	prides	itself	on	bringing	new	and	innovative	products	to	the	market.	According	to	its	Facebook	
page,	the	company	has	made	significant	investments	into	
its	research	and	development	team.	
	 The	R&D	team's	job	is	to	develop	solutions	to	improve	
its	production	practices	in	addition	to	providing	customVOLUME 7, ISSUE 3 Supply Chain World

107


http://www.cc-racks.com/

Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
Supply Chain World - Volume 7, Issue 3 - 1
Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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