Supply Chain World - Volume 7, Issue 3 - 111

soft surroundings retail

ditional retail does and how they
grow," Dando says. "We always
start from an organic place and
look for partners we can have good
relationships with so the business
works for both of us. Different
countries require different relationship types and we are happy to
adapt to each because there is no
mold for our business."
HBL is a worldwide leader in hang tags, branding and labels,

with a foundation extending over 50 years rooted in apparel
manufacturing. Our expertise in the apparel industry gives us
unique insights to best serve each client. We provide creative,
competitively priced labels, hang tags, and trims to our
customers while offering unsurpassed customer service, the
highest quality production and consistent on-time delivery.
HBL's experienced team works to continuously recognize and
maximize sourcing and manufacturing efficiencies throughout our supply chain. Our strategic partnerships throughout
Asia help us provide our clients with superior sourcing,
manufacturing, and distribution services.

While maintaining these
strong relationships, Soft
Surroundings must be very
disciplined about when it buys
materials and goods, how it buys
and when it flows in product to
its channels. The sourcing operation, Dando notes, has a great
partner with the inventory control team, which helps ensure all
internal players are fully aligned
before each season starts. That
helps the sourcing team confirm
it properly bought what consumers will accept and demand. The
key, Dando says, is to stay as agile
as possible in its assortment for
every channel.
"The company is really fo-

cused on giving our customers
an experience that does not feel
forced," she says. "It's always
about providing an experience.
At the retail front, we ensure that
we are bringing her through the
brand and all of the products we
offer. We just opened our 80th
store recently, and we do not want
them to be cookie cutter. The
brand is cohesive but each store
is unique because it's all about
unique experiences and a customer-centric focus. We bring her on
a journey with what we offer and
what we are about."
Soft Surroundings continues
to reach out to its customer base
through all of its channels.

VOLUME 7, ISSUE 3 Supply Chain World

111



https://www.hblabels.com/

Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
Supply Chain World - Volume 7, Issue 3 - 1
Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover4
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