Supply Chain World - Volume 7, Issue 3 - 113

skechers retail

yang is one of several superstores in
North America designed to showcase the brand's diverse footwear
styles for men, women and children
- with dedicated shop-in-shops
for its collections, Skechers Kids
entertainment zones, and areas devoted to the brand's growing line of
apparel and accessories. As a living
catalog for consumers, Skechers
stores are a customer experience,
showcasing an unparalleled offering of Skechers products outside
of the company's e-commerce
solutions. Its stores are prominent
brand-, marketing- and sales-drivers - stylized in the company's
image, designed with the latest
point-of-sale technologies, and

inviting shoppers to explore the
world of Skechers.
As of June 30, 2019, there were
3,172 Skechers retail stores open
around the world. Of those, 768
were company-owned locations in
the United States and where it directly handles the distribution of its
product, and the remaining were either owned and operated by its joint
ventures or third parties. Countries
with the most stores opened in 2019
include China, India, Malaysia, Indonesia, Vietnam, Singapore, South
Korea, Denmark, and of course, the
United States. For the second half
of 2019, another 250 to 300 company-owned and third-party Skechers
stores are expected to open.

Investing in
Infrastructure
Skechers' sophisticated, integrated
global infrastructure is designed
to expand its brand worldwide. To
support the increase in demand,
Skechers is nearing the completion of a new 1 million-squarefoot distribution center outside
of Shanghai, China. The brand is
doing so well in China, Skechers
is acquiring the property next to
its new distribution center to start
building a second one.
In addition to China, the company is expanding its distribution operations in Panama and Peru, and
will soon establish a distribution
center in Colombia. Skechers has

VOLUME 7, ISSUE 3 Supply Chain World

113



http://cal-pack.com

Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
Supply Chain World - Volume 7, Issue 3 - 1
Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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