Supply Chain World - Volume 7, Issue 3 - 125

conagra brands inc. food & beverage

A Better Customer
The next step was for Conagra to
recognize and further encourage
its suppliers to enhance their
work. The company created
awards in areas such as innovation, operational excellence and
The Conagra Way, which is about
suppliers that are a good cultural
fit. Now, every summer Conagra

Conagra's iconic brands include
Birds Eye®, Duncan Hines®, Healthy
Choice®, Marie Callender's®,
Reddi-wip® and Slim Jim®, as well
as emerging brands.

has a Supplier Summit where
it gives out the awards, and the
company's entire SLT attends to
drive engagement.
"Our CEO, Sean, kicks it off
and our CFO [David Marberger] also gives a talk," O'Rourke
says. "Approximately 375 people
participate, and that includes
Conagra Leadership. We show

the suppliers all of the innovation
we're going to do for the next
fiscal year, and then we give them
access to all of our key leaders and
many of their lieutenants join as
well. There's a lot of round tables
and a lot of productive, relationship-building conversations.
"So we did the awards, but then
we wanted to know how other
industries were maximizing their
supply chain," he continues. "My
simple goal was to become a better
customer and easier customer to
deal with. In talking with two other industries - primarily pharmaceutical and automotive - they had
the equivalent of supplier boards
or supplier advisory councils.
Suppliers were helping to build the
learning agenda for the company."
Conagra went to some of its
thought-leader suppliers to see
if they were interested in working with the company this way,
and the interest was definitely
there, O'Rourke notes. As a result,
Conagra gave five of the award
winners a 12-month appointment
to its Supplier Excellence Board.
It also chose seven other strategic
suppliers based on their criticality
to the business. Everyone agreed to
the idea, so Conagra had 12 suppliers on the board. The board only has
four official votes from Conagra, so
the company itself became outnumbered, but more importantly,
guided by its suppliers.
"We did an open-innovation
session," O'Rourke explains. "We
choose what priorities we want
to focus on and the size of the
projects for the focus of the next
year. The final vote is tallied, and
the suppliers' voice is stronger
than the Conagra voice. So they
VOLUME 7, ISSUE 3 Supply Chain World

125



Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
Supply Chain World - Volume 7, Issue 3 - 1
Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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