Supply Chain World - Volume 7, Issue 3 - 35

five guys food & beverage

has started moving away from
plastic straws and single-use plastics in certain markets. "Additionally, we source materials made
from recycled materials, such as
our foil," he says.

Branching Out
According to Lee, there is a downturn in sales within the quick-service industry. "For most of our
competitors out there, volume is
Veg-Fresh Farms is a grower and distributor of fresh

fruit and vegetables to retailers and food service concepts
under the Veg-Fresh Farms, Crystal Cove Berry Farms
and Good Life Organic™ labels. Veg-Fresh Farms has a
proven track record in superior customer service, on-time
deliveries and consistent high quality in our fresh produce
items. We have built a network of professionals that service
50 distribution centers in 36 states for over a dozen national
quick-service concepts across the United States.

down, sales dollars are down even
with price increases," he says.
Despite this, Five Guys is
staying persistent in its focus
on its culture of quality, while
realizing it needs to be strategic
in the methods it uses to reach
its customer base. "In the past, it
was common for our stores to be
in locations such as strip malls,"
he recalls.
Today, the company is concentrating on opening locations
in higher-rent prime locations,
as well as renovating its existing
eateries. "We are encouraging
franchisees and corporate stores
to do a remodel, where we have
more modern equipment and fur-

niture to give it a more attractive
appearance," he says.
"The more proactive we can
be in staying ahead of consumer
trends increases [our chances of ]
being successful," he says, adding that he sees a strong future
ahead for Five Guys, which is
focused on international growth,
remodeling stores, and opening
more flagship locations. Lee also
predicts that the Murrell family
will continue to be involved in Five
Guys and maintain the culture.
"I've never seen any company
like it," he says, noting that it has
expanded worldwide while maintaining the culture of a mom-andpop concept with a simple menu.

VOLUME 7, ISSUE 3 Supply Chain World

35



https://vegfresh.com/

Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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