Transportation & Logistics International - Spring 2017 - 45

FLEET MANAGEMENT
materials, giving it more availability to haul the specialized
freight than most other transport companies. "It's a good
revenue stream for us and it's a fight we can win because
there's not a lot of companies competing," Ravallo explains.
Building the Fleet
Ravallo, a 35-year veteran of the trucking industry, took
control of Pinnacle in 2009. Prior to the acquisition, the
company was a one-man operation. Within two years,
Ravallo added motor carrier authority, creating the path for
the company's rapid expansion. "The business completely
transitioned," he says. "I infused some cash. Since that time
we've seen accelerated growth."
The company now has 80 employees in addition to a
nation-wide network of agents that operates under Pinnacle's credentials and umbrella. Ravallo credits Pinnacle's
growth to its ability to attract talent. "It's the culture and
the people I've brought into the company," Ravallo says.
"I've been so fortunate to be able to bring good talent here.
They're a solid team of builders that really know how to
build a company from zero to maturity."
The other reason for Pinnacle's growth is its capacity.
Ravallo has spent the last few years diversifying the company in an attempt get give customers access to trucks. It
has 60 trucks between its own leased vehicles and independent owner operators. The short-term goal is to reach 100
trucks. "Our game is the capacity game," he says. "When a
customer calls we need to be able to get them trucks."
Leasing trucks is a key component of Pinnacle's strategy. Pinnacle's entire fleet is leased from providers such as
Penske, Miller and Ryder. The setup requires the leasing
companies to handle all maintenance and repairs. If a truck
has a problem, it can pull into the lessor's regional center
and receive repairs, or the provider will source a replacement truck so the driver can keep moving.
As a result, Pinnacle limits its downtime and improves
its reliability. "Which is a really good selling point with
our customers because they know we'll never give them an
excuse that the truck broke down and we're waiting for a
repair," Ravallo says. In addition, the company claims 99.9
percent of its shipments arrive claim free.
Like with its risk management operations, working with
outside providers allows Pinnacle to concentrate on its
core business. "The way that trucks are being built now and
all that's required to maintain them, it's hard to keep up,"
Ravallo says. "We'd rather not concentrate on that at all.
We want to focus on trucking. Switching to leased trucks
has been a game-changer for us."

Looking Forward
Need for greater capacity led Pinnacle to move into a
200,000-square-foot facility in Florence, N.J., in 2015. The
site has ample parking for Pinnacle's entire fleet and the
building itself is heated year-round, with two coolers to
store inventory at both 40-degree or 60-degree Fahrenheit
temperatures for customers. This has expanded the company's capabilities.
"This facility really allows us a lot of flexibility," Ravallo
says. "It allows us to handle a lot of freight."
After a taking a year off of growth, Pinnacle Freight is
ready to begin expanding again. The company has already
added additional sales resources and is working toward
allowing independent agents to bring in their own trucks.
By the end of the year, it expects to introduce new on-board
technology that will improve customer visibility into shipments and keep the company compliant with requirements
from the Federal Motor Carrier Safety Administration.
"We're very excited about what we think 2017 is going to
be," Ravallo says.

SPRING 2017 TLIMAGAZINE.COM

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Table of Contents for the Digital Edition of Transportation & Logistics International - Spring 2017

Table Of Contents
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Transportation & Logistics International - Spring 2017 - Cover3
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http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
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http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
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http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
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http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
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