Transportation & Logistics International - Spring 2017 - 47

TRUCKING & FREIGHTING
facturer, hydraulic system from another and the body
from a third. Aspen's product designers then work with
their counterparts at each of those suppliers to turn those
individual pieces into one coherent tool. The complexity of
the resulting vehicle and its work functions depend on the
vocation and the customer's requirements.
Translating Requirements
Determining those requirements is the starting point for
the entire process. "It's not necessarily 'what kind of truck
do you want?' But 'what is the job you need done?'" Foster
says. Aspen's salespeople are responsible for finding customers in need of equipment the company can provide and
then working with the client to determine initial requirements. "Our sales team will sit down with a customer in
need of getting a job done," he adds. "We'll help design it,
quote it and build it."
From those initial discussions, Aspen's design team
calculates weight balance and makes cost projections, recommends features the client may not have thought of and
develops a preliminary drawing to create a proposal and
quote. Once the customer accepts the proposal, Aspen finalizes the design and determines the bill of materials. "It's
really the designer's job to take what the customer wants
and translate that to our production employees so they can
build what the customer is asking," Foster says.
"The challenge is creating the marriage between all
the different pieces to make it work," Foster continues. A

customer might need to place a 200-foot lift from Bronto Skylift or a 60-ton crane from National Crane on the
back of the truck, for example. Fitting such large pieces of
machinery on a mobile chassis is difficult in of itself, but
Aspen must also take care to keep the vehicles as light as
possible so that they do not violate weight limits put in
place by federal bridge regulations and state standards.
"We have to design a trucks that will not only make it from
here to Texas but make it legal in Texas," Foster says.
Balancing those requirements with proper weight
distribution and safety necessitates strong collaboration
between Aspen and its suppliers. The company uses many
highly regarded manufacturers and puts a premium on
quality. "We're not the low-price producer by any stretch,"
Foster says. "We focus on products that are high quality
and will last for customers."
Training Talent
Aspen's diverse customer base is its biggest strength. When
the Great Recession took hold in late 2007, the decline in

SPRING 2017 TLIMAGAZINE.COM

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Table of Contents for the Digital Edition of Transportation & Logistics International - Spring 2017

Table Of Contents
Transportation & Logistics International - Spring 2017 - Cover1
Transportation & Logistics International - Spring 2017 - Cover2
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Transportation & Logistics International - Spring 2017 - Table Of Contents
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Transportation & Logistics International - Spring 2017 - Cover3
Transportation & Logistics International - Spring 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
http://www.nxtbookMEDIA.com