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The company was founded as a
surfboard manufacturer in 2007 by
George Arzente, a transplant from
New York who moved to Laguna to
pursue the surf lifestyle. The company's first boards were designed
by industry legend Tom Morey,
who grew up in Laguna Beach and
invented the bodyboard in the
early 1970s, and the surfboard line
has grown from there. Catch Surf
also sells its own men's apparel
line that includes hoodies, boardshorts, T-shirts, hats and more.
(949-715-7828; catchsurf.com)

Hobie Surf Shop
Hobie Alter made his name in
the industry as an inventor and
entrepreneur, making balsa wood
boards in his garage. He opened
his first shop, Hobie Surfboards, in
1954 in Dana Point, later opening
a store in Laguna Beach. Often
credited for inventing polyurethane
foam surfboards in the late 1950s,
he later created Hobie Cat catamarans. He died in 2014 at the age of
80, but his surf shops still carry on
the legacy of a man who was an
integral part of the surf industry for
decades. Now, following a recent
expansion and renovation to the
flagship store on Forest Avenue,
the new space comprises the original truss ceiling, reclaimed wood
floors, a brand-new sales counter,
upgraded lighting and surfaces,
as well as art and products from
a variety of local vendors-all of
which work together to create a
"cultural hub" for the community.
The store, which has been in operation for 40 years, will continue to
partner with San Clemente-based
Surfing Heritage Foundation to
incorporate the history of surfing
and its significance in beach towns
such as Laguna. (949-497-3304;
hobiesurfshop.com)

Laguna
Surf & Sport
The city's oldest surf shop,
Laguna Surf & Sport opened as a
small, independent store in 1982,
located in what was previously
the Oak Street Surf Shop building.
After Volcom purchased the landmark shop from longtime owner
Eric John in 2008, John came

together with the manager and
another partner to buy back the
store in 2016, so it is now under
local, independent ownership
again. The store sells surfboards,
skateboards, accessories and a
variety of surf-inspired clothing, including Volcom products.
Throughout its history, it has been
a strong sponsor of some of the
world's best surfers, and also
offers surfing lessons. (949-4977000; surfandsport.com)

Landmark Surf Co.
Landmark Surf Co. opened under
its name in 2016. Previously a
Rusty surfboard brand flagship
store, Landmark calls itself a "contemporary surf shop that fuses
our love for surf, music and fashion." It carries a variety of men's
and women's clothing brands to
help dress and accessorize every
surf aficionado. Its own brand
includes T-shirts, flannels, boardshorts and more. You'll also find
organic skin care products for men
and women, eco-friendly candles
and watches at this shop. (949494-8585; landmarksurf.com)

Quiksilver
Founded as a boardshort-maker
in Australia in 1969, Quiksilver
grew exponentially over the years
into the multibillion-dollar company it is today. In addition to
its still-popular boardshorts, the
brand offers everything from surfboards and snowboards to clothing, accessories and more at its
stores around the world, including
Laguna Beach. Quiksilver sponsors surfers and other board-riding athletes, and is a major name
on the professional surfing circuit.
(949-376-0245; quiksilver.com)

Rip Curl
Australian company Rip Curl
started as a surfboard-maker in
1969. Shortly after, it began making wetsuits. Today the company,
which is a major sponsor of both
athletes and surfing competitions,
sells a large variety of wetsuits
for men, women and kids. Its
clothing line includes everything
from boardshorts to bikinis and
fleece to flip-flops. Rip Curl also

specializes in waterproof watches
that seamlessly go from the sand to
the sea. (949-715-4885; ripcurl.com)

Thalia Surf Shop
Founded in 2001, Thalia Surf Shop
specializes in offering small and
independent brands to the surfing
community. It carries hard-tofind surfboards, vintage clothing,
Japanese wetsuits and other
unique items. Artwork-including
from local artists-music, books,
magazines and vintage pieces
that fit the flavor of the store, can
also be found. Thalia also offers
private and group surfing lessons.
Perhaps not surprisingly, Cocores'
favorite surf spot is his store's
namesake, Thalia Street Beach.
(949-497-3292; thaliasurf.com)

Toes on the Nose
Toes on the Nose began its story
with clothes designed by surfers
for surfers. Today, it still honors
its surfing roots, but also carries
clothing that nods to the overall
casual Southern California lifestyle. It features a men's collection
that includes hats, boardshorts,
walk shorts, performance wear,
outerwear and accessories.
Women will find a variety of
apparel like hoodies, T-shirts, tank
tops, shorts and more. The kids
collection includes hats, T-shirts
and boardshorts.(949-494-4988;
toesonthenose.com)

Victoria
Skimboards
Founded in 1976, Victoria
Skimboards, located in Laguna
Canyon, manufactures and sells
boards for everyone from beginners to pros and sponsors a
team of some of the world's best
skimboarders. In addition to its
well-known skimboards, Victoria
sells logo tees and accessories
like travel bags and wax. Victoria
offers private and group lessons and skimboarding summer
camps for children ages 6 and
up (both beginner- and intermediate-level riders) will be taught
by professional and amateur
riders throughout the summer.
(949-494-0059;
ocean.victoriaskimboards.com)

MORE RESOURCES
FOR LAGUNA
WATERSPORTS
PADDLEBOARDING
La Vida Laguna (949-2757544; lavidalaguna.com)
Bliss Paddle Yoga: paddleboard rentals as well as
lessons and tours, including yoga atop a paddleboard (949-529-4242;
blisspaddleyoga.com)
SUP to You: top quality paddleboard rentals, demos and
sales delivered to you (949715-7300; suptoyou.com)
SURFING LESSONS
La Vida Laguna (949-2757544; lavidalaguna.com)
California Surf Experience:
plus overnight surf camps
(949-532-7277; california
surfexperience.com)
Dan Surf (949-395-8517;
dansurf.com)
Soul Surf: overnight surf
camps (949-637-0463;
soulsurfingschool.com)
Goff Tours: rentals, surf lessons, stand-up paddleboard
lessons and tours (949715-4120; gofftours.com)

VISITLAGUNABEACH.COM I DESTINATION GUIDE 2020

http://www.ripcurl.com http://www.surfandsport.com http://www.catchsurf.com http://www.thaliasurf.com http://www.landmarksurf.com http://www.lavidalaguna.com http://www.blisspaddleyoga.com http://www.toesonthenose.com http://www.suptoyou.com http://www.lavidalaguna.com http://www.quiksilver.com http://www.surfexperience.com http://www.hobiesurfshop.com http://www.dansurf.com http://www.soulsurfingschool.com http://www.gofftours.com http://ocean.victoriaskimboards.com http://www.VISITLAGUNABEACH.COM

Visit Laguna Beach Visitors Guide 2020

Table of Contents for the Digital Edition of Visit Laguna Beach Visitors Guide 2020