2018Q3SpiritedVA - 24

VIRGINIA CONSUMERS ARE
HELPING, TOO!
For seven years now, Virginia ABC
has been promoting the mission
of the Aleethia Foundation by
donating proceeds from sales of
Sailor Jerry Rum to the nonprofit.
The promotion operates in
conjunction with William Grant &
Sons, distributors of Sailor Jerry's.
William Grant & Sons will
contribute a portion of proceeds
from the sale of Sailor Jerry in
Virginia ABC stores between May
1 and August 31.
In 2017, the promotion ran from
May through August, resulting
in $828,339 in total sales and a
$9,848 donation to the Aleethia
Foundation in Virginia ABC's
name.
Virginia ABC carries five sizes of

Sailor Jerry Spiced Rum. Last year,
Virginia ABC sold 38,097 bottles
(all sizes) of Sailor Jerry Spiced
Rum during the promotional
period.

"It is quite an honor to
have the opportunity to
contribute to the Aleethia
Foundation's important
work with injured service
men and women," says
Virginia ABC Chairman
Jeffrey Painter. "I am
pleased that through
this partnership we have
been able each year
to generate significant
financial contributions
to this much-needed
effort. I am confident that
our customers will once
again in 2018 make a big
impact."

Don Julio Paloma
▷
▷
▷
▷
▷

1½ OZ. DON JULIO BLANCO
1 OZ. FRESH GRAPEFRUIT JUICE
½ OZ. FRESH LIME JUICE
½ OZ. AGAVE NECTAR
SODA WATER

Top with club soda. Rim
with Tajin seasoning.

John Walsh with William Grant
initiated the partnership between
Grant and Aleethia. He recalls
presenting a Scotch tasting at a
D.C. restaurant several years ago.
"Two blue military buses pulled
up, with kids and mothers and
fathers," he says. The busload
of people made their way into
the restaurant's banquet room.
"Someone explained to me that
these were the Friday Night
Dinners for recovering soldiers.
I was stunned. I peeked my head
in-there were some horrific
injuries, but they were having a
ball and laughing. I called Aleethia
the next day. Somehow I wanted
to get my company involved."
William Grant & Sons chose
Sailor Jerry's Rum as their perfect
brand for the promotion. The man
known as Sailor Jerry enlisted

Ciroc Appletini
▷ 1½ OZ. CÎROC APPLE
▷ ¾ OZ. FRESH LEMON JUICE
▷ ¾ OZ. SIMPLE SYRUP
▷ GARNISH: APPLE SLICES

Combine all ingredients
into a shaker filled with
ice. Shake vigorously and
strain into a coupe glass.
To make the simple syrup
- bring to a boil sugar and
water at a ratio of 2 to 1.
For example, dissolve 1
cup of sugar into ½ cup
of water.

24 VIRGINIA ABC | ABC.VIRGINIA.GOV
http://www.donjulio.com/ http://Ciroc.com http://ABC.VIRGINIA.GOV
2018Q3SpiritedVA

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