MSA Pure Spirits 2017 Q4 - 30

BARTENDER! I'LL TAKE
YOUR FAVORITE DRINK
With the experience, expertise and inspiration of these Michigan bartenders,
why try anything else?
by Annie Tobey

JON FOLEY, THE RELIEF & RESOURCE
CO., FENTON

L

ike many in the industry, Jon Foley started tending bar when he was working his way through
college-in his case, at Western Michigan
University. After graduation, he moved back home to

Fenton, and joined the team at The Laundry, a casual
local restaurant.
"I soon found myself in charge of their bar and began their craft cocktail program in 2008," he recalls. "I'm
still with the company, and I recently partnered with
the owners of The Laundry in The Relief & Resource Co.,
a small cocktail-driven speakeasy in Fenton."
To Foley, there's more to a great bar program than
just tasty cocktails. "I focus on quick, knowledgeable
service, spirit expertise and extensive employee
training," he says.
What's the big deal about dealer's choice?

When done right, dealer's choice is about immediate
guest relations, establishment of rapport and management of expectations. I like dealer's choice because it puts me in conversation with the guest right
away. What kind of spirits do they like? Sweet or bitter? Have they had anything interesting lately that
they liked? What else have they had that evening?

30 PURE SPIRITS



MSA Pure Spirits 2017 Q4

Table of Contents for the Digital Edition of MSA Pure Spirits 2017 Q4

MSA Pure Spirits 2017 Q4 - 1
MSA Pure Spirits 2017 Q4 - Cover1
MSA Pure Spirits 2017 Q4 - Cover2
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MSA Pure Spirits 2017 Q4 - Cover3
MSA Pure Spirits 2017 Q4 - Cover4
MSA Pure Spirits 2017 Q4 - 54
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
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