MSA Pure Spirits 2018 Q2 - 16

TERI L. QUIMBY

UIMBY

"The trend has been increased sales of
spirits. In Michigan, there are now more
than 10 spirit tasting rooms licensed by the
MLCC and over 100 small distillers. More
than 8,000 retail businesses are licensed
for on-premise sales and consumption, and
over 4,500 retail businesses are licensed
for off-premise sales."
ing options for products. As long as a product is actively listed for availability in the price book, the retailer
may place an order for it. If a customer has interest in
a product which is not currently offered for sale by a
retail business but listed in the MLCC price book, then
the customer may request that the retailer order an
available product. A wide variety of products are offered, as well as special packaging at times, such as a
combination with a special glass.
Products are available at a wide range of prices.
Consumers may see businesses advertise "state minimum pricing." In Michigan, retail businesses may
charge a higher price but cannot charge a lower price
than the minimum retail shelf price set by the MLCC.
Consumers in Michigan and elsewhere appear to
have great interest in trying new products, especially
experimenting with cocktails. Consumers are becoming more educated about the different products and
the ways to use them. And with every bottle and brand
of spirits, there is a story behind it. Spirit products
have long been a part of history and culture.
What can you share about Michigan's place in
alcohol history?
Alcoholic beverage regulation has a unique place
in both American and Michigan history. This topic has
been the subject of not just one, but two amendments
to the U.S. Constitution. With Michigan's borders
on the Great Lakes and its proximity to Canada, the
state played a significant part under the 18th and 21st
amendments. Even during Prohibition, alcohol seems
to have flowed through Michigan to other areas.
On April 10, 1933, Michigan became the first state
to ratify the 21st Amendment. Other states soon followed, and Prohibition ended with the repeal of the
18th Amendment on Dec. 5, 1933. Regulation of alcohol-not the prohibition of it-became the preferred
approach.

16 PURE SPIRITS

No longer would retail businesses be "tied" to only
one manufacturer. A consumer would be able to enjoy
the products of several different manufacturers at each
retail business with the advent of the three-tier system:
manufacturers sell products to wholesalers, who then
distribute different brands to the retail businesses.
Michigan acts as the wholesaler for spirit products.
The MLCC buys products from manufacturers. When
retailers place orders with the MLCC, the products are
delivered to the retail businesses. Some control states
operate liquor stores, which is no longer the case
in Michigan. Retail stores in Michigan are privately
owned companies.
In addition to beverages, spirits can also be used
for cooking and baking - any comments?
One of my greatest hobbies is researching and experimenting with cooking and baking. I am very excited to see recipes in this magazine for food as well as for
beverages. Cooking with spirits can provide additional
flavor, as well as being a transporter of other flavors.
Creativity is endless in thinking about how to use
spirit products with food. Sauces, soups, salad dressings, marinades, appetizers, entrées, desserts and even
a simple compound butter. Used for both sweet and
savory purposes, compound butters are mixtures of
butter and aromatics, such as herbs or spices, and may
include spirits. The same spirit product can be used in
various ways throughout a meal, including as a beverage paired with the food.
What are your overall thoughts on spirit sales in
Michigan?
The trend has been increased sales of spirits. In
Michigan, there are now more than 10 spirit tasting
rooms licensed by the MLCC and over 100 small distillers. More than 8,000 retail businesses are licensed for
on-premise sales and consumption, and over 4,500 retail businesses are licensed for off-premise sales.
Every product has a story behind it, whether steeped
in a long history or new products offering interesting elements to consumers. Spirits have long been a part of
world history, culture and cuisine.
Consumers today are more educated than ever on
alcohol purchases. Whether as a regulator, manufacturer, distributor, retail business or the many other parts
in the alcohol beverage industry, we all have our part
and all the parts must work well together. I have met
so many wonderful people in this industry and have
learned something from all of them. This magazine is
one more educational tool for those with a part in, or
interest in, spirit products.



MSA Pure Spirits 2018 Q2

Table of Contents for the Digital Edition of MSA Pure Spirits 2018 Q2

MSA Pure Spirits 2018 Q2 - Cover1
MSA Pure Spirits 2018 Q2 - Cover2
MSA Pure Spirits 2018 Q2 - 3
MSA Pure Spirits 2018 Q2 - 4
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MSA Pure Spirits 2018 Q2 - Cover3
MSA Pure Spirits 2018 Q2 - Cover4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
https://www.nxtbookmedia.com