MSA Pure Spirits 2018 Q2 - 39

Faces Behind
THE SHELVES
We talked to three buyers, who help create satisfied customers
in Michigan stores selling spirits, wine and beer.
By Annie Tobey

JON BOGEMA
WINE AND SPIRITS BUYER, MEIJER
meijer.com

Hendrik Meijer opened the first Meijer store out
of his barber shop in Greenville more than 80 years
ago. The family-owned Meijer company has continued to follow the core values of customer experience
and a respect for team members ever since.
Today, brothers and co-chairmen Hank Meijer
and Doug Meijer lead the privately-held company
that operates more than 220 stores and employs more
than 65,000 team members in six states.
In Michigan, Meijer stocks spirits, beer, wine and

mixers to support its "one-stop shopping" concept.
How did you become involved in the industry?
Jon Bogema: My career has covered several channels of retail. I actually had my first exposure with
spirits with DFS Galleria, a duty-free retailer who
sold luxury goods mostly in the Pacific Rim. I oversaw
retail operations at the Honolulu airport and learned
quickly how much cognac was sold to travelers in
that part of the world. Recently, I came back into the
spirits category as a buyer for Meijer in 2015, which
was my first experience buying the category.
Tell us about the beer, wine and spirits program
at Meijer.
We have moved fast to transform the customer
experience and assortment over the last three years.
We have doubled the space in many stores for spir-

SPRING/SUMMER 2018 39


http://www.meijer.com

MSA Pure Spirits 2018 Q2

Table of Contents for the Digital Edition of MSA Pure Spirits 2018 Q2

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MSA Pure Spirits 2018 Q2 - Cover3
MSA Pure Spirits 2018 Q2 - Cover4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
https://www.nxtbookmedia.com