MSA Pure Spirits 2018 Q2 - 44

Chris Kashat, Co-Owner, Keg & Wine Party Store (Redford)

"When it comes to beer, we like to keep it
fresh and keep our coolers nice and cold. Our
beer cave helps for our large packages. For
wine, I try to carry what my local customers
like and keep prices fair. And in spirits,
everyone wants to try the newest thing. The
allocations [system] keeps it challenging!"
-CHRIS KASHAT

44 PURE SPIRITS

What do you enjoy about the industry?
I enjoy trying new products out and meeting
new people.
What changes have you seen within the
business?
I have been working in this industry for
over 20 years now, and it is changing. We have
to keep up with the times. Technology is a
tool that we need to use in our business. The
old-fashioned day of customer service is still
there, but we are so tied to our machines, we
sometimes forget.
What are the newest trends?
The trends right now are bourbon and tequila-those are the two categories that are
growing. The craft beer category, at least for me,
has slowed down a little bit, and it's too saturated. The breweries came up with so much new
stuff in the market-one year there's a pumpkin
beer, the next year there are 50 pumpkin beers,
then the next year there are none.
Are there trends that you're excited about?
I'm excited about that suppliers are trying
to meet customers' demands by investing in
new [large] distilleries.
There are a lot of craft distilleries, but it's
hard to carry them. You've got to have the demographic, and they're just so pricey. A lot of people don't want to fork over 50 bucks for a bottle
they've never tried before.
Do you see changes in what customers are
looking for?
Customers are looking for the newest thing
that's out there. Customers are getting better
and doing lots of research on what they want.
With technology, customers take pictures of what
they've had, and they want to see if we can order
what it was that they enjoyed.
Are there recommendations that you often
make to customers?
I only recommend something to customers
if they don't know what they want. Usually, I try
to ask them what mood they are in, and then I
go from there.
What's your favorite alcoholic beverage?
It depends on my mood or who I'm with
or where. Being in this business with so many
options, I drink everything. But my favorite is
Grey Goose Vodka, with ice and fresh lemon
and lime squeeze. My favorite cocktail is an Old
Fashioned.

COURTESY OF CHRIS KASHAT

FACES BEHIND THE SHELVES



MSA Pure Spirits 2018 Q2

Table of Contents for the Digital Edition of MSA Pure Spirits 2018 Q2

MSA Pure Spirits 2018 Q2 - Cover1
MSA Pure Spirits 2018 Q2 - Cover2
MSA Pure Spirits 2018 Q2 - 3
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MSA Pure Spirits 2018 Q2 - Cover3
MSA Pure Spirits 2018 Q2 - Cover4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
https://www.nxtbookmedia.com