MSA_Pure_Spirits_2019_Q2 - 32

kristin
MCCURRY
ACCOUNT MANAGER,
MACOMB COUNTY
During her 12 years in the restaurant
industry, Kristin McCurry has served
as national brand educator for
high-end California wineries and is a
member of the Court of Master Sommeliers. In her role with Imperial,
she has not only extended her experience to other alcoholic beverages,
she has extended her community

32 PURE SPIRITS

as well. "The people who work in
this industry are some of the most
interesting, fun and genuine people
out there," she exclaims. "Working I
this industry, I met my husband and
made countless friendships!"
Among the changes she's noted
over the years is consumers' criteria
for choosing a liquor: "People are
willing to spend more money for
a quality product," she explains.
"It isn't all about what is cheapest
anymore."
Another change Kristin appreciates is the proliferation of ready-todrink cocktails. "I think one of the
things that prevents people from
enjoying cocktails more often is that
cocktails require multiple ingredients and preparation, whereas
beer and wine as just open and
enjoy," she says. "Ready-to-drink or
canned cocktails are taking away
those steps, especially when you're
someplace like a beach or backyard
party."
Kristin's favorite spirits are
bourbon and tequila, with a simple
Mule-like cocktail on her go-to list,
made with Town Branch Bourbon
[Lexington, Kentucky] and Barritt's
Ginger Beer [Bermuda]. Her favorite
brands are Adictivo Tequila [El Arenal Jalisco, Mexico], Town Branch,
and Cutwater Spirits ready-to-enjoy canned cocktails [San Diego,
California].

MSA_Pure_Spirits_2019_Q2

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