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tunity to promote Iron Fish spirits, Britsky says, "It
was so fun to see that our little show could impact
that brand and expose them to another group."
As Britsky reflects on the TV shows, he explains
that the audience is what he enjoys most. "The energy that they bring is incredible," he says, "getting to
see them react to the brands and the tastes and the
flavors."
Season 2 will be produced at a new studio that
Britsky and his partners have built, still with a live
audience, but probably broadcast at a different day
and time.
In December, Britsky premiered the Golden Jigger Awards. Spirits and food writers, industry professionals, the public, and Britsky weighed in to determine the "best" in categories such as bartender, beer
program, beverage event, craft cocktail bar, high-volume bar and wine program. Awards were presented
at the Willis Show Bar.

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https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
https://www.nxtbookmedia.com