Pure Spirits Michigan Q4 2019 - 17

ON THE GROW
Traverse City, in operation only since 2012,
now distributes its products in 25 states.

Bourbon, Barrel Proof Bourbon and Port
Barrel Finish.
But the distillery's newest expression, American Cherry Edition, whiskey
steeped with Montmorency cherries, "has
pulled full steam ahead" of bourbon as
the most popular product, says Fredrickson. "It's what we refer to as a 'gateway
expression' to whiskey. A lot of people aren't ready for a bourbon or rye, but cherry whiskey is a really nice, pleasant way
to be introduced without having higher
alcohol or harshness."
Besides the cherry whiskey, TC Whiskey also sells Premium Cocktail Cherries,
made from Balaton tart cherries, a Hungarian-born fruit introduced to the U.S. in
the 1980s by Dr. Amy Iezzoni of Michigan
State University.
But TC Whiskey's biggest news is the
newest building, in the works. This "whiskey campus" in Traverse City will be six
times the size of the current space, 20
times the capacity, with distillery, barrel
warehouse and an 8,000 square-foot visitors center. And since Traverse City Whiskey products are distributed in 25 states
so far, a larger facility is pretty much a
necessity, and will also allow denser distribution.
When it comes to taste, though, size
doesn't matter. No matter how big Traverse City Whiskey Co. gets, consumers
can continue to enjoy the taste.
Stillhouse Cocktail Bar,
201 E. 14th St., Traverse City
The Outpost,
22812 Woodward Ave. #200, Ferndale
TCwhiskey.com
NOVEMBER | DECEMBER | JANUARY 2020 17


http://www.iichiko.com http://www.TCwhiskey.com

Pure Spirits Michigan Q4 2019

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https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2019_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q4
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2018_Q2
https://www.nxtbook.com/nxtbooks/leisure/MSA_Pure_Spirits_2017_Q4
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