Montgomery County Spirits Q2 - 2017 - 25

The early '60s ad campaign for the Yellow Pages
had staying power, reminding consumers that
searching a printed business directory was preferable to pounding the pavement. The slogan even
popped up in song lyrics, from Neil Young to punk
group Black Flag to Danish rock band Sort Sol. Like
Forrest Gump on his jog across America, the slogan
kept going and going-until the internet made the
Yellow Pages forgettable.
Thanks to that same internet, the phrase has
a new meaning. If you prefer shopping online to
fighting crowds at the mall, then you understand the
satisfaction of letting your fingers do the walking.
When you realize that similar benefits apply
to shopping for spirits in Montgomery County,
that satisfaction grows. Tap your fingertips
across the keyboard or on your mobile device to

MontgomeryCountyMD.gov/dl c and start exploring!

DISCOVERING PERFECT SPIRITS
Sure, wandering the aisles at the liquor store has its
own reward, as you scan the aisles of possibilities.
But what if you could plan your strategy beforehand?
Like a coach preparing his team for the big game or a
designer prepping for a major fashion show, you can
make the best decisions before you even step foot
in the store.
From the "Retail" tab at MontgomeryCountyMD.

gov/dlc, choose "Product Search Portal." Before you
even begin strategizing, you'll have the opportunity to sign up for the Montgomery Department of
Liquor Control (DLC) newsletter to get gems such
as weekly and monthly specials and tasting events
delivered directly to your inbox.
After you've signed up, return to the search page.
Start by finding a new product. Say you like the smoky
taste of an Islay Scotch-enter "Islay" in the search box

products your brand offers, like the more than two

to view a list of relevant products. Right away, a new

dozen products that a "Jack Daniel" search elicits.

product may appear on your radar, like Bruichladdich

You can also search by liquor. If you're look-

Port Charlotte Islay Barley Heavily Peated Islay Single

ing for a twist on your everyday gin and tonic, go

Malt Scotch Whiskey or Bunnahabhain 12-Year-Old

directly to "Search by Spirit" and see the many gin

Islay Single Malt Scotch Whiskey.

options available, including brands on sale and

While you browse, you can see the bottle size

store inventory. Be sure to click the navigation

and the price, which products are on sale, when the

arrows at the bottom and top of the page to explore

sale price ends and which stores currently stock the

the entire list.

smoky Scotch. (Of course, store inventory amounts

If the list is too long (as the nearly 700 products

change quickly as other customers may be eagerly

in the vodka category), you can search to see what's

pursuing that same product, but the website also

on sale or sort alphabetically (A-Z or Z-A) or by price

provides store contact information so you can call

(low-high or high-low).

ahead to ensure an item is available.)
If you're a brand loyalist, search to see what other

As you search, you'll notice other subtleties of
the site. Perhaps you scan the list and discover an

APRIL, MAY, JUNE 2017 25


http://www.MontgomeryCountyMD.gov/dlc

Table of Contents for the Digital Edition of Montgomery County Spirits Q2 - 2017

Montgomery County Spirits Q2 - 2017 - Cover1
Montgomery County Spirits Q2 - 2017 - Cover2
Montgomery County Spirits Q2 - 2017 - 3
Montgomery County Spirits Q2 - 2017 - 4
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Montgomery County Spirits Q2 - 2017 - 41
Montgomery County Spirits Q2 - 2017 - 42
Montgomery County Spirits Q2 - 2017 - Cover3
Montgomery County Spirits Q2 - 2017 - Cover4
https://www.nxtbook.com/nxtbooks/leisure/MOCOQ42019
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-2019-Q2
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-2018-Q4
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-2018-Q2
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-2017-Q4
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-Q3-17
https://www.nxtbook.com/nxtbooks/leisure/MontgomeryCountySpirits-Q2-2017
https://www.nxtbookmedia.com