The Roanoker - Sept/October 2021 - 16

Do You Know...?
Do You Know...
Genya Kalinina?
written by Layla Khoury-Hanold The @bestofroanoke Instagrammer creates community offline, too.
Kalinina is originally from Russia, but
moved to Charlotte, North Carolina when
she was five years old. The closest thing
she got to a mountain getaway were family
trips to Grandfather Mountain outside of
Asheville. She attended North Carolina State
University in Raleigh where she studied
business administration and marketing. Not
long after graduation, she met Myshkovskiy
and moved to Greenville, South Carolina to
pursue a career in accounting. While living
here, the couple got into hiking, and also
followed a few dedicated blogs and social
media accounts to take advantage of local
events and sights.
When the couple moved to Roanoke
in November 2019, Kalinina couldn't find
a similar account that would give her that
firsthand perspective on what to do and
see in Roanoke. So, she started her own,
launching Best of Roanoke on Instagram in
February 2020. She started close to home-
an early post is about her apartment in
Vinton, housed inside the former William
Byrd High School. What follows are bike
rides on the Roanoke River Greenway, ice
cream at Blue Cow, hikes to Sharp Top
Mountain and happy hours. As Kalinina
branched out and shared her adventures in
Roanoke and the surrounding area, nearly
9,000 followers have joined along for the
ride, eager to see what hiking, outdoor
adventures and culinary discoveries Kalinina
will post about next.
Besides providing ample inspiration to
W
16 SEPTEMBER/OCTOBER 2021
hen I chat with Genya
Kalinina by phone
in July, she's about to
embark on a two-week
tr ip to Por tugal and
Spain with her fiancé, Stan Myshkovskiy.
It's not surprising, given that her penchant
for adventure is on full display with Best of
Roanoke, the popular Instagram account
she runs with Myshkovskiy. It's where she
shares her tips for things to do, eat and see
in Roanoke, as well as places worth exploring
outside of town. But for Kalinina, the Best
of Roanoke isn't just about creating content
and growing a following-it's inspired her
to build community offline, too.
explore and report on her adventures, Best
of Roanoke has also become a creative outlet
for Kalinina (and maybe even subconsciously
allowed her to tap into her marketing
background). " It's been fun trying to think
of creative content to post and what's going
to grab people's attention, " she says. " I want
the account to be very relatable and genuine.
TheRoanoker.com
COURTESY OF GENYA KALININA

http://www.TheRoanoker.com

The Roanoker - Sept/October 2021

Table of Contents for the Digital Edition of The Roanoker - Sept/October 2021

The Roanoker - Sept/October 2021 - 1
The Roanoker - Sept/October 2021 - Cover2
The Roanoker - Sept/October 2021 - 3
The Roanoker - Sept/October 2021 - 4
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The Roanoker - Sept/October 2021 - Cover3
The Roanoker - Sept/October 2021 - Cover4
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