The Roanoker - Sept/October 2021 - 17

" I want the account to be very relatable and genuine. " GENYA KALININA
It's interesting thinking of ways to make it
good, but not over the top. "
Kalinina still works full-time as an
accountant but has found ways to post
consistently without necessarily being
out doing something new every day. Not
overthinking posts is also key to keeping
things consistent and engaging for her
followers. " Even if it's not the best picture,
I still post it because it can still benefit
someone, " she says. " I'm not worried about
it being picture perfect. It's meant to be
relatable, so I don't have to have every detail
ironed out. "
Besides providing service-oriented
lifestyle content to its followers, Best of
Roanoke has also made Roanoke feel more
like home for Kalinina. " I've made several
real-life friends off Instagram, " she says,
including a group she and Myshkovskiy go
to trivia with every week.
As the account has grown, Kalinina has
also expanded Best of Roanoke's reach to
include collaborations with businesses.
" Businesses really appreciate a page like
mine, " she says. " It gets their name out
there and gets them more business. And I've
met some great business owners. " Popular
collaborations have included working with
FarmBurguesa to promote their burger of
the month; doing a giveaway with Mike's
Country Market; and teaming up with Blue
Mountain Adventures to promote their
tubing and camping experiences.
" It feels really rewarding when people
message me about going somewhere because
of something they saw on my page and
hearing that they had a great time, " she says.
As for what's next? True to the account's
mission to showcase the best of Roanoke,
Kalinina says, " I would like to spotlight local
people and some volunteer opportunities, "
she says, adding, " if anybody has any ideas
for that, they're welcome to reach out. " I
Genya and fiancé, Stan Myshkovskiy
Take a road trip
Filled with
Adventure on the Water & in Green Open Spaces
With an aquatic playground that spans 40 miles in length and
more than 500 miles of shoreline, adventure is easy to find at
Smith Mountain Lake, Virginia.
VisitSmithMountainLake.com
TheRoanoker.com
SEPTEMBER/OCTOBER 2021 17

http://www.VisitSmithMountainLake.com http://www.TheRoanoker.com

The Roanoker - Sept/October 2021

Table of Contents for the Digital Edition of The Roanoker - Sept/October 2021

The Roanoker - Sept/October 2021 - 1
The Roanoker - Sept/October 2021 - Cover2
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The Roanoker - Sept/October 2021 - Cover3
The Roanoker - Sept/October 2021 - Cover4
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