The Roanoker - Sept/October 2021 - 53

The new faces of real estate
While she's a millennial agent, Sine enjoys
getting to work with buyers and sellers of all
types. " I like helping people of all ages. I like
meeting people of different backgrounds and
helping them find something that impacts
their future, " she says.
The way she goes about connecting with
people from different backgrounds relies
heavily on leveraging the tools offered by
social media. At least 50% of all of her leads
come from social media.
Sine allows her personality to shine
through when posting on platforms like
Facebook and Instagram. She regularly
does playful posts like one she recently did
featuring a picture of her and her clients
standing in the front yard of a house with a
giant sold sign. The caption read: " It's time
to Sine " - a play on her last name. Other
posts show her out and about in the local
market while wearing whimsical hats and
bright suits.
" I'm trying to build a brand, so you might
see my face too much on my Instagram, " she
jokes. " I try to show people that I'll take care
of you. I give everyone my full and undivided
attention when I work with them. I try to
communicate that I'll make the process easy,
fun and simple. "
But not all of her posts are as playful. She
tries to infuse her feeds with educational
content as well, like direct to camera videos
in which she explains most mortgages only
require a 3% down payment.
" First-time home buyers really appreciate
helpful information because they can become
overwhelmed by the process, " she says. " I
try to introduce fun facts and build up their
knowledge over multiple posts. "
Aside from social media, she uses
technology in almost all aspects of her
job. " It's so integrated into my life. My
phone is basically part of my hand, " she
says.
The use of technology doesn't just
help her, she says, it also streamlines
the buying and selling process for
clients. Instead of having clients
drive across town to complete stacks
of paperwork, she
simply has them sign
contracts digitally. " Because of how
the market is, everyone is doing a lot of
business really fast. Everyone is busy. Using
DocuSign is so easy because you just click
one button on your phone, " she explains.
Additionally, she's able to unlock doors to
houses her clients want to look at using an
app on her smartphone.
Although Sine's social media accounts
make it seem like real estate is fun all the
time, she cautions that it's a difficult industry
to break into. " My first two years were pretty
hard. Starting out, you aren't making a lot
unless you have a lot of friends and family
who are buying houses, " she says.
But despite the difficulties of getting up
and running, Sine is hopeful about the future.
" I believed in it and stuck it out. I had my
best year this past year, " she says.
jewell
parfitt
J
TheRoanoker.com
ewell Parfitt has been in real estate
for three years.
The 26-ye ar-old studied
psychology and marketing at
Hollins University. As graduation
approached, she was faced with the question
of what kind of job she wanted. Uncertain,
she decided she might as well get her real
estate license during her senior year. The
decision was inspired by her father, who
taught her how to put in ceilings and floors
growing up.
" Real estate is something I've always been
interested in, " she says.
As it turned out, she made the right
choice. " I quickly realized that I enjoy it. I
enjoy showing houses and helping people
buy their first or second home, " she says.
The mixture of her psychological
and marketing training and waitressing
September/October 2021 53
COURTESY OF JEWELL PARFITT
http://www.TheRoanoker.com
The Roanoker - Sept/October 2021

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