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VIRGINIA ABC NEW ITEMS

Give the Gift of

Value-Added Products
E

veryone likes a gift, and during the holiday season
shoppers in ABC stores can expect to find a little
something extra packaged with some of their favorite
distilled spirits. These gifts are a "thank you" to loyal
customers of the brand and a "try me" incentive for potential
buyers. The industry term for these ad-on gifts is Value
Added Products (or VAPs) and they come with the bottle at
no additional charge.
Here's a peek at some of the spirit-related gifts shoppers
can expect to look for in the upcoming weeks. Since brokers
limit the supply Virginia ABC receives, not all VAPs can
be found in every ABC store. If you see something on the
list below that you like, shop several stores. If you find the
product, make your purchase that day. VAPs are seasonal,
and when they're gone, they're gone. Virginia ABC received a
limited number of the following gift sets, so these items may
not be available at your local store.

COURVOISIER VS COGNAC
with two rocks glasses
750ml, $34.99

CROWN ROYAL WHISKY
with two glasses
750ml, $29.99

SPIRITED VIRGINIA | JULY | AUGUST | SEPTEMBER 2020 3



SPVAQ42020

Table of Contents for the Digital Edition of SPVAQ42020

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https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q1SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q4SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com