Blue Ridge Country July/August 2020 - 6

FROM THE EDITOR

BRC PLUS - THE HEART OF THE MOUNTAINS

A Mountain Magazine,
Trying Harder
The challenges facing small publications such as ours pale in the context of
challenges to much larger realms of life. But we are working hard to step up
to ours with new offerings.
By KURT RHEINHEIMER

A

llow us please to pause, here in these uncertain times-for the world, for the nation, for
the region and yes, for magazines-for a commercial message. For ourselves, no less.
Well, a bit of background first: Blue Ridge
Country, which published its first issue in the
fall of 1988, has made its way over the decades
since through the kind and generous support of two entities-our supporting advertisers and our loyal readers.
Of late, the realities of the world-especially those realities that have hit the world of travel-have served to
dampen the support we usually receive from those destinations and businesses that know our readers will enjoy
their offerings. Simply because, for at least a time-and
through no fault of their own-those businesses and
destinations were unable to operate and unable to welcome visitors.
In the context of our goal to provide maximum value
to our readers (and thus too, our advertising supporters),
we have undertaken a new venture.
What we've launched into our part of the world is
what we hope will be a welcomed piece of communication to our readers, and especially to our subscribers.
Back in April, on BlueRidgeCountry.com, we released
our first volume of The Heart of the Mountains, alongside our new subscriber reward program, Blue Ridge
Country PLUS.
That was a digital collection of five stories-presented
in a new computer/tablet/smartphone-friendly e-book
format-from past issues, on heroic women from the
southern mountains. Including Mary Draper Ingles and
her amazing 800-mile walk home, in 1755, after escaping captivity; Anna Jarvis, who invented Mother's Day;
Nancy Ward, beloved hero of the Cherokee; Belle Boyd,
young Civil War heroine; and the "Petticoat Mafia," a set
of garden-club ladies who took over the governing of a

6

BLUERIDGECOUNTRY.COM

small Kentucky town.
You can visit that set of stories here: BlueRidgeCountry.
com/PLUS
Well, you can if you're a
subscriber.
Or, you know, want to become
one.
Yes, this is where we're getting
into the commercial message part.
We are now creating these sets of classic stories every
two months, to be issued between the print issues, with
the goal being to further enhance the value of your existing Blue Ridge Country print subscription by bringing
you deep and enriching stories from the mountains 12
times a year instead of just six.
The new set, now available-did we mention to subscribers only?-is called Tales of the Strange but True:
* Did you know there was a major paper-dress fad in
the '60s? And that the fashionable non-washables were
generated in Asheville, North Carolina?
* Remember the amazing but ill-fated Land of Oz
amusement park in the North Carolina mountains?
* Or how about that time a 6-year-old wrecked a train
and, as punishment, had to get his tonsils removed?
* And remember Mary the Elephant in 1916 in East
Ten . . .
OK, that's enough: Commercial messages are supposed to tease toward the full experience. So this is where
we say, And So Much More!
We are pleased and proud to present these themed
story sets, and we hope you will think about reading
them.
And thank you for your support, whether it's been
over many years, or here in your entry into your very
first issue.


https://leisuremedia360.lpages.co/welcome-to-brc-plus/ http://www.BlueRidgeCountry.com http://www.BLUERIDGECOUNTRY.COM

Blue Ridge Country July/August 2020

Table of Contents for the Digital Edition of Blue Ridge Country July/August 2020

Blue Ridge Country July/August 2020 - Intro
Blue Ridge Country July/August 2020 - Cover1
Blue Ridge Country July/August 2020 - Cover2
Blue Ridge Country July/August 2020 - 3
Blue Ridge Country July/August 2020 - 4
Blue Ridge Country July/August 2020 - 5
Blue Ridge Country July/August 2020 - 6
Blue Ridge Country July/August 2020 - 7
Blue Ridge Country July/August 2020 - 8
Blue Ridge Country July/August 2020 - 9
Blue Ridge Country July/August 2020 - 10
Blue Ridge Country July/August 2020 - 11
Blue Ridge Country July/August 2020 - 12
Blue Ridge Country July/August 2020 - 13
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Blue Ridge Country July/August 2020 - 16
Blue Ridge Country July/August 2020 - 17
Blue Ridge Country July/August 2020 - 18
Blue Ridge Country July/August 2020 - 19
Blue Ridge Country July/August 2020 - 20
Blue Ridge Country July/August 2020 - 21
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Blue Ridge Country July/August 2020 - 23
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Blue Ridge Country July/August 2020 - 25
Blue Ridge Country July/August 2020 - 26
Blue Ridge Country July/August 2020 - 27
Blue Ridge Country July/August 2020 - 28
Blue Ridge Country July/August 2020 - 29
Blue Ridge Country July/August 2020 - 30
Blue Ridge Country July/August 2020 - 31
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Blue Ridge Country July/August 2020 - Cover3
Blue Ridge Country July/August 2020 - Cover4
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