Retire VA 21-22 - 32

Looking
Great at
Any Age
written and photographed
by Dan Smith
Donna Miller and Beth Garrett have taken
on the challenge of sprucing up more than
just the older woman's image.
D
onna Miller has adopted as
her mission making customers of
Comfort and Joy look more like Julie
Andrews than Aunt Bee.
It's about the right clothes for
the individual, the accessories, the color, the
makeup, the self-esteem, the daily care.
She often teams with Beth Garrett of Elevating
Your Image in Roanoke, who has changed her
focus from professional women to aging women,
to provide the complete package.
They get together occasionally-as they did
recently with a fashion show at Waterfront Country
Club in Moneta-to show the results of their work.
They draw customers from all over the region-
Lynchburg to Roanoke to Danville and points in all
directions-at least partly because there are so few
businesses that actively seek aging women as their
primary clientele. Miller says her client base is " 90
percent " older than 50. Garrett is moving hers that
way.
Says Garrett, " Among women who work, those
wearing cosmetics make $6,000 more money a
year, according to one study I read about. "
Miller and Garrett's goals are accomplished
one client/customer at a time, trying on clothes
and accessories, experimenting with color and
makeup, working toward the best look for the
individual.
Women attending the recent fashion show (above right) were
able to see the clothes on models who looked like them. Says
Donna Miller of Comfort and Joy (bottom right), " You don't
have to spend $150 to get your hair colored. It is a luxury. You
can spend $8 at CVS and color it yourself. "
32 / Retire-VA.com / RETIRE-VA 2022

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Retire VA 21-22

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