The Roanoker - May/June 2018 - 78

A WAVE OF CHANGE

has hit the world, with rapidly developing digital technology disrupting
the way we produce, sell, and consume goods and services.

Black Dog Salvage

BLACK
DOG
SALVAGE
ROANOKE

Black Dog Salvage has become an icon
of southwest Roanoke, occupying a key hub
on the Roanoke River Greenway between
Vic Thomas Park and Memorial Bridge, as
well as a place in the popular imagination
through its reality show "Salvage Dawgs,"
now entering its ninth season. It's easy to
forget that from its 1999 founding until
78

MAY/JUNE 2018

2003, Black Dog occupied a key parcel near
the Roanoke River at Reserve Avenue and
Franklin Road.
After moving to its current location
in 2003, Black Dog became the subject
of "Salvage Dawgs" on DIY and Great
American Country Networks, which it used
to showcase not just its charismatic owners
(and their dogs) but also other regional
businesses and locations. The show propelled
Black Dog Salvage to another level and made
its home a destination for the television
show's fans.
"I had no idea it would be as successful
as it was, or really what that meant," says cofounder Robert Kulp. "Sometimes it doesn't

mean what you think it'll mean. It may not
mean as many sales as I'd hoped, but it has
had a bigger impact on the community than
I could have dreamed. I couldn't imagine
people coming from Chicago to Roanoke just
because they'd seen the show about the store."
Black Dog has served as an incubator for
other entrepreneurs that started with booths
before launching independent stores, such
as Upcycled Gifts, the Shabby Farmhouse
Girl and Underdog Bikes. The team's latest
project-and the subject of next season-is
restoring the Stone House, built around 1911
by an Italian stone mason who migrated to
the United States in 1867. The house will be
renovated into a rentable cottage, where all
the furniture is for sale.

PARKWAY
BREWING
COMPANY
SALEM

The Roanoke Valley's craft-brewing scene
has surged since the 2016 announcements
that Oregon's Deschutes Brewery and
California's Ballast Point Brewing would
build here. Long before the West Coasters
arrived, however, local craft brewers built
TheRoanoker.com

BLACK DOG SALVAGE: SARAH HAZLEGROVE / (FACING PAGE) INDUSTRAL BIODYNAMICS: COURTESY OF INDUSTRIAL BIODYNAMICS

This moment is fraught with both risk and opportunity, and Roanoke Valley entrepreneurs
are responding with innovative approaches that sustain and even take advantage of their
local roots while enhancing their work and products in groundbreaking ways. These gamechanging businesses run the gamut from agriculture to technology and vary wildly in size
and scope, but they all share a sense of adventure and willingness to experiment.
These businesses are changing the Roanoke Valley's economic landscape and blazing a
trail into the future.


http://www.TheRoanoker.com

Table of Contents for the Digital Edition of The Roanoker - May/June 2018

The Roanoker - May/June 2018 - Intro
The Roanoker - May/June 2018 - Cover1
The Roanoker - May/June 2018 - Cover2
The Roanoker - May/June 2018 - 3
The Roanoker - May/June 2018 - 4
The Roanoker - May/June 2018 - 5
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The Roanoker - May/June 2018 - Cover3
The Roanoker - May/June 2018 - Cover4
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