The Roanoker - May/June 2018 - 89

The Procaks are brewing kombucha, a
fermented tea drink that has rocked the beverage
industry over the last several years. And this is their
fermenting room.
For 30 days, a variety of tea blends, sugar,
water and something called SCOBY (Symbiotic
Culture Of Bacteria and Yeast, think starter, as in
sourdough bread) mixes and bubbles and grows.
The brew is then infused with herbs, fruit, grains or
roots and poured into kegs. Then the Procaks drive
their Tha Best Kombucha to stores, restaurants
and farmers markets as far afield as Asheville,
Charlotte, Lynchburg and Harrisonburg.
There, it's drunk by adults and kids, for its health
benefits and its flavor, for its naturally occurring
carbonation and for its cool.
"It's bubbly, it tastes good, it energizes you and
heals your gut flora," says Kristi-Jo. "You can feel
the difference from drinking it."
Hailed as an elixir of health in alternative
medicine circles for decades, kombucha has, in
the past five years, moved to the mainstream.
Kombucha sales jumped 41 percent in 2016 alone,
according to the Beverage Marketing Corporation,
an industry trade group. The number of commercial
kombucha makers in the U.S. has increased some
800 percent over the past decade, says Jamie
Danek, CEO of Bend, Oregon-based Humm
Kombucha and a board member of Kombucha
Brewers International.

Kristi-Jo and Brad
Procak, founders
of Tha Best
Kombucha, brew
tea, then ferment
their kombucha in
59-gallon oak barrels.

TheRoanoker.com

MAY/JUNE 2018

89


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Table of Contents for the Digital Edition of The Roanoker - May/June 2018

The Roanoker - May/June 2018 - Intro
The Roanoker - May/June 2018 - Cover1
The Roanoker - May/June 2018 - Cover2
The Roanoker - May/June 2018 - 3
The Roanoker - May/June 2018 - 4
The Roanoker - May/June 2018 - 5
The Roanoker - May/June 2018 - 6
The Roanoker - May/June 2018 - 7
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The Roanoker - May/June 2018 - 129
The Roanoker - May/June 2018 - 130
The Roanoker - May/June 2018 - Cover3
The Roanoker - May/June 2018 - Cover4
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