The Roanoker - May/June 2018 - 90

HUMM
KOMBUCHA
Kombucha's rise is similar to that of craft beer,
where consumers are rejecting big brand beverages
and seeking out alternatives, companies that create
in small batches, using organic ingredients and
artisanal practices.
Like craft beer, kombucha is attracting national
companies to Roanoke. Following in the footsteps
of Deschutes Brewery, Humm Kombucha will be
moving to Roanoke with plans to open its East
Coast operation in 2019.
But despite gains, kombucha is still a hippie
drink with an unpronounceable name to many
(kom-bu-cha). Danek says only 17 percent of the
U.S. population knows what kombucha is and only
three percent are buying it.
"So there's so much room for growth," Danek
says. "I really believe it's the next wave. It's already
happening."

LUKES'
KOMBUCHA

What is

KOMBUCHA,

exactly?

90

MAY/JUNE 2015
2018

HUMM KOMBUCHA: COURTESY OF HUMM KOMBUCHA

It's an ancient beverage, whose beginnings are
murky. Did it come from Tibetan monks? Russian
healers? Chinese emperors? No one knows how
the first SCOBY developed, but in all likelihood,
it was an accident of nature involving sweet tea,
bacteria and natural yeasts.
Not until the mid-1990s when a California teen
named GT Dave began bottling and selling his
family's home brew did GT's Kombucha become
the first commercial buch to hit store shelves.
It took a backlash against sugar and soda and
an awareness of probiotics and gut health to propel
this beverage from hobby brewers' basements and
health food stores into everyday life.
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The Roanoker - May/June 2018

Table of Contents for the Digital Edition of The Roanoker - May/June 2018

The Roanoker - May/June 2018 - Intro
The Roanoker - May/June 2018 - Cover1
The Roanoker - May/June 2018 - Cover2
The Roanoker - May/June 2018 - 3
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The Roanoker - May/June 2018 - Cover3
The Roanoker - May/June 2018 - Cover4
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