The Roanoker - May/June 2019 - 100

O

n a recent Sunday afternoon, Dawn Werness
arrived at the Kroger at Cave Spring Corners
in Roanoke County for her weekly grocery run.
But she didn't get out of her vehicle.
She pulled into a parking space and dialed the
store's number on her phone. Within minutes, a
Kroger associate pushed a cart of groceries that
Werness previously ordered online to her vehicle.
"I decided I didn't want to spend time trying
to find things at the grocery store," says Werness,
a Roanoke resident who works full-time and is
taking graduate school courses. She began using
Kroger's Pickup service about a year ago. For the
service, now available in all Roanoke Valley Kroger
stores, customers make their shopping lists online
at www.kroger.com, and for a $4.95 fee, pick up
their groceries at the store.
Pickup ser vice is one way that grocer y
shopping looks different nowadays. Werness is
one of thousands of consumers nationwide who
are embracing new digital methods to shop for
groceries, from online shopping to home delivery
and mobile applications that guide shoppers
through a store. Less than five percent of U.S.
households shop for groceries online, but that

ALL THE OPTIONS
KROGER IS ONE OF A
WAVE OF GROCERY
RETAILERS IN THE
ROANOKE VALLEY
AND NATIONWIDE
OFFERING SHOPPERS
THE OPTION TO
PLACE ORDERS
ONLINE AND PICK
THEM UP AT THE
STORE.

100

MAY/JUNE 2019

number is growing and could reach eight percent
in the next five years, says Bill Bishop, chief
architect and co-founder of Brick Meets Click, a
food retailing consulting firm.
"They are catching the convenience wave, and
they are exploiting it," Bishop says. "Everything is
moving that way."
Several large grocery retailers in the Roanoke
Valley, including Kroger, Walmart, Earth Fare and
BJ's Wholesale Club, have rolled out a variety of
digital shopping services.
Scan, Bag, Go is one of the newer services offered
at some Kroger stores, and with it, shoppers use a
hand scanner to scan barcodes on grocery items as
they shop. Customers can bag their own groceries
and avoid checkout lines, a huge convenience for
Kelley Hernandez of Roanoke, who used one of the
scanners recently at Kroger at Cave Spring Corners.
"I want to get in and get out" of the store, she
says.
TheRoanoker.com


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The Roanoker - May/June 2019

Table of Contents for the Digital Edition of The Roanoker - May/June 2019

The Roanoker - May/June 2019 - Intro
The Roanoker - May/June 2019 - Cover1
The Roanoker - May/June 2019 - Cover2
The Roanoker - May/June 2019 - 3
The Roanoker - May/June 2019 - 4
The Roanoker - May/June 2019 - 5
The Roanoker - May/June 2019 - 6
The Roanoker - May/June 2019 - 7
The Roanoker - May/June 2019 - 8
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The Roanoker - May/June 2019 - 100
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The Roanoker - May/June 2019 - 130
The Roanoker - May/June 2019 - Cover3
The Roanoker - May/June 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160102
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