The Roanoker - May/June 2019 - 101

GROCERY SHOPPING

SCAN, BAG, GO
KROGER'S
SCAN, BAG, GO
SERVICE ALLOWS
SHOPPERS TO
SCAN AND BAG
THEIR GROCERIES
AS THEY SHOP,
ELIMINATING THE
CHECKOUT LINE.

-JKB

TheRoanoker.com

Both Kroger and Walmart began adding online
shopping and pickup in Roanoke Valley stores
in 2016, while last year, Scan, Bag, Go launched
in select Kroger stores, says Allison McGee,
spokeswoman for the retailer's Mid-Atlantic
division based in Roanoke.
"It really is all about what our customers are
asking for," she says. "They were looking for an
alternative to traditional grocery shopping."
And where Kroger Pickup is offered, there are
jobs. The grocer has 15 additional employees per
store solely focused on Pickup, McGee says. Inside
the Cave Spring Corners Kroger, there is a line of
refrigerators and a large walk-in freezer at the back
of the store where Pickup orders are stored until
customers arrive at their planned pick-up time.
Sundays are the busiest pickup days at the store,
drawing about 25 percent of business, says store
manager Gordon Cox.
Look for these kinds of grocery shopping
technologies to ramp up in the future.
Walmart plans to add grocery delivery by the
end of the year to 1,600 locations, according to
the retailer.
Last year, Kroger rolled out home shipping
services for select non-perishable items in some
markets, including the Roanoke Valley. It is
experimenting with home delivery of expanded
grocery items in Richmond and Hampton Roads
stores, McGee says.
With these new technologies, retailers are
striving to compete with Amazon's grocery delivery
division, called AmazonFresh, Bishop says.
Even so, brick and mortar grocers aren't going
away anytime soon, particularly as consumers seek
them for "hyper-local" purchases, he says.
Shannon Nichols of Roanoke uses Kroger
Pickup for convenience. But there is another
benefit - she says she can better control her
spending. Shopping for groceries online helps her
keep track of her total bill.
"I find that I have fewer impulse buys," Nichols
says. I
MAY/JUNE 2019

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The Roanoker - May/June 2019

Table of Contents for the Digital Edition of The Roanoker - May/June 2019

The Roanoker - May/June 2019 - Intro
The Roanoker - May/June 2019 - Cover1
The Roanoker - May/June 2019 - Cover2
The Roanoker - May/June 2019 - 3
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The Roanoker - May/June 2019 - Cover3
The Roanoker - May/June 2019 - Cover4
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