The Roanoker - May/June 2019 - 17

at $1 billion. Hemp has only been
deregulated since December, so the
infrastructure for this surge isn't in
place yet ("Virginia needs a point
person" for that, she insists).
Custer has been out front before.
As a 27-year-old in the late 1980s
(she's 61 now), she helped establish
and promote the Virginia wine
industry as a national player, then
in the '80s and '90s, she helped
bring Quibell sparkling water to
prominence in the beverage industry.
The lure here is that hemp could
change just about everything we
do. It could replace plastic. Think
about that for a minute and take a
look around you at all the plastic. It
is already proving to be healthy in
our diet, a pain reliever (CBD oils
recommended by area physicians;
"The VA is sending pain patients
to me," she says), as a land purifier
(it was used to bring back Three
Mile Island and Cher noby l).
LilyHemp, run by Susan Cromer,
shares the space in Vinton with
Coeus (founded 10 years ago) and
sells some of the creams, oils, seeds,
etc., and grows the plants on-site,
where they are processed, as well.
They are both part of the Innovation
Mill within the Advancement
Foundation.
Custer, a Virginia Tech grad
(sociology BA and an MBA) has
mostly taught herself about hemp
and has spent a good while spreading
the gospel. She is finding a lot of
resistance to her vision ("banks still
list it as a high risk," she says, noting
that financing is hard to come by), but
sees a future full of hemp health.
-DAN SMITH

TheRoanoker.com

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17


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The Roanoker - May/June 2019

Table of Contents for the Digital Edition of The Roanoker - May/June 2019

The Roanoker - May/June 2019 - Intro
The Roanoker - May/June 2019 - Cover1
The Roanoker - May/June 2019 - Cover2
The Roanoker - May/June 2019 - 3
The Roanoker - May/June 2019 - 4
The Roanoker - May/June 2019 - 5
The Roanoker - May/June 2019 - 6
The Roanoker - May/June 2019 - 7
The Roanoker - May/June 2019 - 8
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The Roanoker - May/June 2019 - 129
The Roanoker - May/June 2019 - 130
The Roanoker - May/June 2019 - Cover3
The Roanoker - May/June 2019 - Cover4
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20210102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_2020_1112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200910
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https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20191112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20181112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180506
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https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20171112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170910
https://www.nxtbook.com/nxtbooks/leisure/TheRoanoker_JulyAugust2017
https://www.nxtbook.com/nxtbooks/leisure/TheRoanoker_MayJune2017
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20161112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20151112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20141112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_201403
https://www.nxtbook.com/nxtbooks/leisure/roanoker_201402
https://www.nxtbookmedia.com