The Roanoker - September / October 2019 - 98

The Machers listened
carefully to customers'
requests. Soon they were
creating unique sandwiches
with catchy names. The
guy s were having fun
owning their own business;
playing with meat, bread
and cheese. Then, someone
s a i d , " H e y, w h a t wo u l d
happen if we got this thing
hot?"
"Hot, eh?"
So, the Machers began
toasting their sandwiches. Things grew quickly
from there.
Shortly after the opening of their second store
in Lexington, Macher's father and brother had
a falling out. Macher describes it as the classic
clash between eldest son and headstrong German
father. With Spanky's uncertainty in the business,

the Machers decided on a new name for their third
location; a play on their last name.
They came up with Macado's (Mock-a-doo's).
From November 1978 when the Roanoke delirestaurant opened, every restaurant they'd open
would contain the Macher name.
The evolution of Macado's from delicatessen
to full service restaurant began churning with the
Roanoke store. Macher says they wanted to serve
beer, but the ABC laws at the time were archaic. The
law stated a restaurant must serve a "meal" in order to
serve alcohol, too. Sandwiches didn't count. So, the
Machers took apart their sandwiches; meats on one
side, toppings on another. Voila! A meal.
"This is the interesting part of being in business
45 years," says Macher. "How do you be true to
yourself but understand what's happening in the
whole environment?"
Exploring the answer to this question has been
Macher's guiding principle these 45 years. When
grocery stores started opening deli counters and

'dos continued
V I RGI N I A

ROANOKE (DOWNTOWN)
120 Church Ave. SW
Roanoke, Virginia
540-342-7231

ROANOKE (GRAND PAVILION)
4237 Electric Rd.
Roanoke, Virginia 24018
540-776-9884

SALEM
211 E. Main St.
Salem, Virginia
540-387-2686

WINCHESTER
121 N Loudoun St.
Winchester, Virginia
(540) 323-7162

VINTON
800 E Washington Ave.
Vinton, Virginia
(540) 682-2122

Hours:
8am - 11:30pm Sun-Thur
8am- 1:30am Fri-Sat

Hours:
8am - 12:30am Sun-Thur
8am - 1:30am Fri-Sat

Hours:
8am - 12:30am Sun-Thur
8am - 1:30am Fri-Sat

Hours:
8am - 11:30pm Sun-Thur
8am- 12:30am Fri-Sat

Hours:
8am - 11:30pm Sun-Thur
8am- 12:30am Fri-Sat

98

SEPTEMBER/OCTOBER 2019

TheRoanoker.com

JULIANNE RAINONE

"This is the interesting part of
being in business 45 years,"
says Macher.



http://www.TheRoanoker.com

The Roanoker - September / October 2019

Table of Contents for the Digital Edition of The Roanoker - September / October 2019

The Roanoker - September / October 2019 - Intro
The Roanoker - September / October 2019 - Cover1
The Roanoker - September / October 2019 - Cover2
The Roanoker - September / October 2019 - 3
The Roanoker - September / October 2019 - 4
The Roanoker - September / October 2019 - 5
The Roanoker - September / October 2019 - 6
The Roanoker - September / October 2019 - 7
The Roanoker - September / October 2019 - 8
The Roanoker - September / October 2019 - 9
The Roanoker - September / October 2019 - 10
The Roanoker - September / October 2019 - 11
The Roanoker - September / October 2019 - 12
The Roanoker - September / October 2019 - 13
The Roanoker - September / October 2019 - 14
The Roanoker - September / October 2019 - 15
The Roanoker - September / October 2019 - 16
The Roanoker - September / October 2019 - 17
The Roanoker - September / October 2019 - 18
The Roanoker - September / October 2019 - 19
The Roanoker - September / October 2019 - 20
The Roanoker - September / October 2019 - 21
The Roanoker - September / October 2019 - 22
The Roanoker - September / October 2019 - 23
The Roanoker - September / October 2019 - 24
The Roanoker - September / October 2019 - 25
The Roanoker - September / October 2019 - 26
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The Roanoker - September / October 2019 - 28
The Roanoker - September / October 2019 - 29
The Roanoker - September / October 2019 - 30
The Roanoker - September / October 2019 - 31
The Roanoker - September / October 2019 - 32
The Roanoker - September / October 2019 - 33
The Roanoker - September / October 2019 - 34
The Roanoker - September / October 2019 - 35
The Roanoker - September / October 2019 - 36
The Roanoker - September / October 2019 - 37
The Roanoker - September / October 2019 - 38
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The Roanoker - September / October 2019 - 40
The Roanoker - September / October 2019 - 41
The Roanoker - September / October 2019 - 42
The Roanoker - September / October 2019 - 43
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The Roanoker - September / October 2019 - 46
The Roanoker - September / October 2019 - 47
The Roanoker - September / October 2019 - 48
The Roanoker - September / October 2019 - 49
The Roanoker - September / October 2019 - 50
The Roanoker - September / October 2019 - 51
The Roanoker - September / October 2019 - 52
The Roanoker - September / October 2019 - 53
The Roanoker - September / October 2019 - 54
The Roanoker - September / October 2019 - 55
The Roanoker - September / October 2019 - 56
The Roanoker - September / October 2019 - 57
The Roanoker - September / October 2019 - 58
The Roanoker - September / October 2019 - 59
The Roanoker - September / October 2019 - 60
The Roanoker - September / October 2019 - 61
The Roanoker - September / October 2019 - 62
The Roanoker - September / October 2019 - 63
The Roanoker - September / October 2019 - 64
The Roanoker - September / October 2019 - 65
The Roanoker - September / October 2019 - 66
The Roanoker - September / October 2019 - 67
The Roanoker - September / October 2019 - 68
The Roanoker - September / October 2019 - 69
The Roanoker - September / October 2019 - 70
The Roanoker - September / October 2019 - 71
The Roanoker - September / October 2019 - 72
The Roanoker - September / October 2019 - 73
The Roanoker - September / October 2019 - 74
The Roanoker - September / October 2019 - 75
The Roanoker - September / October 2019 - 76
The Roanoker - September / October 2019 - 77
The Roanoker - September / October 2019 - 78
The Roanoker - September / October 2019 - 79
The Roanoker - September / October 2019 - 80
The Roanoker - September / October 2019 - 81
The Roanoker - September / October 2019 - 82
The Roanoker - September / October 2019 - 83
The Roanoker - September / October 2019 - 84
The Roanoker - September / October 2019 - 85
The Roanoker - September / October 2019 - 86
The Roanoker - September / October 2019 - 87
The Roanoker - September / October 2019 - 88
The Roanoker - September / October 2019 - 89
The Roanoker - September / October 2019 - 90
The Roanoker - September / October 2019 - 91
The Roanoker - September / October 2019 - 92
The Roanoker - September / October 2019 - 93
The Roanoker - September / October 2019 - 94
The Roanoker - September / October 2019 - 95
The Roanoker - September / October 2019 - 96
The Roanoker - September / October 2019 - 97
The Roanoker - September / October 2019 - 98
The Roanoker - September / October 2019 - 99
The Roanoker - September / October 2019 - 100
The Roanoker - September / October 2019 - 101
The Roanoker - September / October 2019 - 102
The Roanoker - September / October 2019 - 103
The Roanoker - September / October 2019 - 104
The Roanoker - September / October 2019 - 105
The Roanoker - September / October 2019 - 106
The Roanoker - September / October 2019 - 107
The Roanoker - September / October 2019 - 108
The Roanoker - September / October 2019 - 109
The Roanoker - September / October 2019 - 110
The Roanoker - September / October 2019 - 111
The Roanoker - September / October 2019 - 112
The Roanoker - September / October 2019 - 113
The Roanoker - September / October 2019 - 114
The Roanoker - September / October 2019 - Cover3
The Roanoker - September / October 2019 - Cover4
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