The Roanoker - January/February 2020 - 40

40 UNDER 40

SHANNON
KEENER

TRAVIS
KENDRICK

2 8 YE AR S OLD
Marketing Manager, Visit Virginia's
Blue Ridge

"MY HOPE IS PEOPLE WILL FIND LOCAL PRIDE
IN SOME OF THE THINGS I DEVELOP."
Shannon Keener plays an integral part in helping promote Roanoke and Visit
Virginia's Blue Ridge (the official destination marketing organization for the
region) as a must-visit. From campaigns and materials to online marketing and
events, Keener helps establish a consistent brand, voice and tone for the region
as an attractive destination. She was instrumental in creating the Virginia's
Blue Ridge Cheers Trail initiative, a campaign designed to highlight local craft
breweries, wineries and craft spirits producers, and helped VBR establish
some of the most popular social media channels in the region. Her work has
contributed to record website traffic over the past year, as well as eight years
of record growth for tourism-related spending in the area. "I'd like to think I
make a positive impact on our community by visually showcasing the region in
a cool way ... whether it's taking photos at local restaurants or creating videos
highlighting the stunning outdoor scene," she says. "Then [people will] turn
around and share it, so others can see how awesome this place is!"


OBTA IN E D MBA T H R OUGH RAD FORD U NIV ERSIT Y

3 4 Y E A R S OLD
Director of Education, Mill Mountain Theatre

" I A M C O N S TA N T LY I N S P I R E D B Y T H E
STUDENTS I TEACH AND THE ARTISTS I WORK
WITH. IT FUELS ME!"
After displaying his talents on stages in California and New York, Travis
Kendrick brings his expertise to Roanoke as the Education Director at Mill
Mountain Theatre, teaching a variety of classes in musical theatre, acting
and dance. He also serves as the Apprentice Program Director and is a
Visiting Faculty Member at Hollins University. As a professional director,
choreographer, actor and educator, Kendrick's impressive career includes not
only well-known fan favorites, but original works of his own creation, as well
as award-winning productions. He finds inspiration in his students and other
artists, and loves seeing the local arts community lift each other up. "I love how
theatre can reflect the world we live in, give us insights into ourselves, inspire
inclusion and cultivate a deeper empathy for those around us," Kendrick says.




EA RNED M FA I N D IRECT ING F ROM T HE U NIVERSIT Y OF CA LIF ORN I A - IRV IN E
NOM IN AT ED F OR B EST D IRECTOR FOR L A'S ROB BY AWA RD S, 2 0 1 8
YOG A INST RU CTOR AT U T TA RA YOG A A ND IN- B A L A NCE YOG A

MELISSA
LANZARA

RACHEL
LANE

2 7 Y E A R S OLD
Senior Stormwater Inspector, Parker
Design Group, Inc.

3 0 YE AR S OLD
Clinical Psychologist, Catawba Hospital

" R O A N O K E W A S T H E F I R S T P L A C E T H AT
A C T U A L LY F E LT L I K E H O M E . "

" I L O V E T H AT N U M E R O U S R E S O U R C E S A R E
R E A D I LY AVA I L A B L E T O A N Y O N E . "

Dr. Rachel Lane has worked at Catawba Hospital for three years as a
psychologist, providing therapeutic care to underserved and challenging
patients. Skilled in forensics, Lane has become the type of leader her team
members of all ages can not only rely on, but seek guidance and support. She
runs several treatment groups, supervises interns, lectures to medical residents
and new nursing staff, provides individual therapy, evaluates patients and
develops treatment plans for patients during their stay. Lane chairs two hospital
committees designed to improve morale and acknowledgment of her coworkers'
hard work, and also serves on a team that is implementing a new electronic
health record program statewide. "I feel lucky to be a part of an organization
that serves many individuals with mental health needs," she says. "It is my
hope that I can contribute to their recovery ... so they can return to their lives
as valuable members of our community."

Melissa Lanzara is making an impact in the Roanoke Valley through stormwater
management. Obtaining every certification in her field, she has been sought
out for her environmental and construction expertise, and was named a Lead
Inspector for a large environmentally sensitive project. Tasked with identifying
potential concerns before the problem becomes a larger environmental issue,
she is responsible for identifying hundreds of issues that could develop into
environmentally catastrophic issues. She has also coordinated teams to
participate in the Clean Valley Council Waterways Cleanup, collecting trash
that washed up on the banks of the Roanoke River; it was so successful that
she has organized more cleanup teams for Trout Unlimited to remove more
trash and debris from our local waterways. "With flooding in the recent years,
I think everyone can agree that maintaining stormwater is very important in
our community as we continue to grow," she says.

 R E C OGN IZE D A S "CO MPA S SION ATE P ERFORMER" AND "STAR P ERFORM ER" AT
C ATAW B A H OS PITA L


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40

JANUARY/FEBRUARY 2020

CERT IF IED ROA NOK E RIVER M ONITOR T HROU G H VIRG INI A SAVE OUR S TR E A M S
CERT IF IED A S VA D EQ EROSION A ND SED IM ENT CONT ROL P L A N R E V IE W E R
VD OT CERT IFI ED A S A SOILS, AG G REG AT E & CONCRE T E T EST ING TE C H N IC I A N

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The Roanoker - January/February 2020

Table of Contents for the Digital Edition of The Roanoker - January/February 2020

The Roanoker - January/February 2020 - Intro
The Roanoker - January/February 2020 - Cover1
The Roanoker - January/February 2020 - Cover2
The Roanoker - January/February 2020 - 3
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The Roanoker - January/February 2020 - VL1
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