The Roanoker - March/April 2020 - 41

WRITTEN BY CHRISTINA NIFONG
PHOTOGRAPHED BY AMY PEARMAN

Changing the World,
One Burger At A Time
K AT PA S C A L , T H E C O - O W N E R O F FA R M B U R G U E S A , S T E P S
INTO ROLE AS A COMMUNITY LEADER.

K

AT PASCAL HURRIES

in the front door of her
two-story Raleigh Court
home. Her dogs are barking. She
has a stack of to-go burger boxes in her hand. She pauses to hug
her fiancé's aunt, visiting from Colombia. Pascal asks in Spanish
if she has everything she needs. Then Pascal turns, smiling, and
settles into her meeting.
It's one of a million moments in Pascal's every day. At any
given hour, the phone is ringing. Her two elementary-schoolaged boys need homework help. There's a question to answer at
one of FarmBurguesa's two locations or the commercial cleaning
business all owned by her and her fiancé, Jimmy Delgado. She's
posting on social media. Taking classes at Virginia Western.
Connecting with other entrepreneurs. Helping design a mural
going up in Grandin Village.
"We are both workers. We're workaholics," she laughs,
speaking of Delgado and herself. "But, to be honest I'd rather be
busy and chaotic. We've learned to kind of embrace who we are."
It's not only the day-to-day of keeping three businesses afloat
or the swirl of family responsibilities. Pascal - who turned 30
last month - has also signed on as a community leader.
She serves on the board of directors at Blue Ridge Literacy,
the Grandin Village Business Association and the Roanoke City
schools Central Council PTA. She has represented Southwest
Virginia's Hispanic business owners at a national Chamber of
Commerce gathering in Washington, D.C. She's donned a pink
wig to raise funds for Susan G. Komen Virginia Blue Ridge.
In 2017, she and Delgado founded Nuestra Comercio
Latino, a networking community for area Latinos. Even the
FarmBurguesa concept has deep community connections:
TheRoanoker.com

the beef and many of the
condiments and vegetables on
their burgers are locally sourced.
Why take on so much? In part, it's out
of gratitude - for where she is and where's she's been. In part,
she thrives with connection. It's also simply who she is.
"I'm just a giver. And my parents are givers. Jimmy's very much
like that, too. And so when you find yourself around people that
are as compassionate as you are, it just makes it easy."
To Pascal - whose positivity is contagious - every
interaction is a chance to make the world a better place.

MAking A Difference

In 2000, Pascal was a 10-year-old girl with big brown eyes, an
older brother and a younger brother, a mother who did not speak
English, and a father who worked three jobs and was often out of
town. The family moved frequently across the Roanoke Valley, to
wherever they could rent a place, land work, pay the bills. Every
dollar was stretched. They had each other but not much more.
It was Pascal who went to the bank if her mother needed
someone to translate. It was Pascal who called dentist offices
when her mother developed a debilitating toothache.
Pascal remembers thinking: "Oh my God, my mom is
suffering, what do I do? I have no idea."
Moments like those, they shaped Pascal. They taught her to be a
problem solver. And they planted an appreciation for the teachers, the
family friends - and the strangers - who helped her along the way.
"I just remember running into folks that were not patient and
then the ones that were. I was like, 'Oh, I want to be that person.'
Because they make a difference."
MARCH/APRIL 2020 41


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The Roanoker - March/April 2020

Table of Contents for the Digital Edition of The Roanoker - March/April 2020

The Roanoker - March/April 2020 - Intro
The Roanoker - March/April 2020 - Cover1
The Roanoker - March/April 2020 - Cover2
The Roanoker - March/April 2020 - 3
The Roanoker - March/April 2020 - 4
The Roanoker - March/April 2020 - 5
The Roanoker - March/April 2020 - 6
The Roanoker - March/April 2020 - 7
The Roanoker - March/April 2020 - 8
The Roanoker - March/April 2020 - 9
The Roanoker - March/April 2020 - 10
The Roanoker - March/April 2020 - 11
The Roanoker - March/April 2020 - 12
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The Roanoker - March/April 2020 - 14
The Roanoker - March/April 2020 - 15
The Roanoker - March/April 2020 - 16
The Roanoker - March/April 2020 - 17
The Roanoker - March/April 2020 - 18
The Roanoker - March/April 2020 - 19
The Roanoker - March/April 2020 - 20
The Roanoker - March/April 2020 - 21
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The Roanoker - March/April 2020 - 23
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The Roanoker - March/April 2020 - 29
The Roanoker - March/April 2020 - 30
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The Roanoker - March/April 2020 - Cover3
The Roanoker - March/April 2020 - Cover4
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