The Roanoker - March/April 2020 - 42

kat pascal

Pascal landed her first job at 14. She hasn't stopped working since. Kroger. Burger King. Golden
Corral. Helping manage her father's food truck. She worked in IT at Advance Auto Parts as a
junior in high school.
By age 20, she was a bilingual sales associate at BB&T. Five years later, she had a closet
full of suits, a manager's office at Wells Fargo and an understanding of how the corporate
world worked.
But by then, she was a mother of two. She and Delgado had started their first
business, Spotless America, a commercial cleaning company. As satisfying as it was
to help people navigate the complex rules of banking, Pascal was desperate for
more time with her boys. When Spotless America's accountant told her she
could afford to quit her 9 to 5, she jumped.
Delgado's dream was always to open a restaurant. When a tiny storefront
became available in Vinton in 2017, the couple consulted Pascal's older
brother, Andres Pascal, and his wife, Ashley Overbay. With their
combined dollars and skills, the two families thought they could pull
it off.
Delgado had worked for years at Grace's Place Pizzeria. So
FarmBurguesa's concept, the menu, the kitchen layout, it was
all in his head. Pascal brought her business sense to the table,
highlighting every moment on social media and lining up
family-friendly events and ribbon cuttings to entice
people to try the new eatery.
There were bumps in the road, for sure.
Construction delays. Complaints that the
space was not handicapped accessible.
Glitches in the food supply chain.

There was also a line out the door, a buzz over the farm-y
decor and local flavor, and a warm embrace of a new pair of
entrepreneurial rock stars.
"It's really exciting for me to see them be successful," says
Eric Altizer, marketing manager at Optical Cable Corporation
and friend to both Pascal and Delgado. "Jimmy's really good at
understanding what to do to run the business and Kat's really good
at promoting it."
It wasn't long before Pascal and Delgado were announcing
FarmBurguesa's second location, this one in their Grandin Village
neighborhood.

Business Creative

What is Pascal's particular genius?
Some might call her a synthesizer. She brings out people's talents
and connects them to the resources they need to thrive. She's a
sympathetic listener. And a fast learner.
She puts it this way: "I think everybody is a creative but all of
us are creative in different ways. The nice thing is that I'm able to
capture what's in Jimmy's and Andres's brains. And then I'm able
to put it all together."
"I love launching a business. And I love the operation piece,"
she says.
42

MARCH/APRIL 2020

A year ago, Pascal convinced her FarmBurguesa team to audition
for the long-running reality TV show "Shark Tank." They drove to
Nashville, pitched their proposal and advanced through two more
rounds before getting the email that ended their run - this time.
Even without a TV investor, Pascal can see FarmBurguesa's big
idea becoming reality: A chain of fast-casual, farm-to-table burger
spots dotting the country.
Pascal can envision her crew owning and running five
FarmBurguesas from Lynchburg to Blacksburg. But why stop there? If
there are business owners who want to buy FarmBurguesa's concept and
open it far from Southwest Virginia, Pascal and team are happy to talk.
"I don't know how she does it, I really don't," says Grace Niday,
owner and namesake of Grace's Place Pizzeria, and an old family
friend. "I don't think this is going to stop here. Kat's got a lot of
energy. She's very organized to do all she does. She's amazing to
me."
But if Delgado's dream is to feed Roanoke's bodies, Pascal's might
be to warm their souls. For her, the restaurants are a way to bring
everyone in her communities together.
For a burger, yes. But also a kind word. A hug. And a point in
the right direction.
"It goes a long way, when you have somebody saying, you can do
it," Pascal says. "The power of positive words and the reinforcement
they can provide to people.... Oh my gosh, it goes a long way." I
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The Roanoker - March/April 2020

Table of Contents for the Digital Edition of The Roanoker - March/April 2020

The Roanoker - March/April 2020 - Intro
The Roanoker - March/April 2020 - Cover1
The Roanoker - March/April 2020 - Cover2
The Roanoker - March/April 2020 - 3
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