The Roanoker - May/June 2020 - 114

STEPHANIE
ROGOL

114

MAY/JUNE 2020

" It was an overnight failure, " says Rogol
frankly of her first restaurant venture.
Around the same time, Rogol discovered
the concept of conscious capitalism, an
alternative to traditional capitalism. It's a term
coined by John Mackey, founder and C.E.O. of
Whole Foods. Conscious capitalism challenges the
notion that a business's ultimate purpose is making money.
Rather, every business has a higher calling; a reason for
existing and flourishing beyond itself. A business's true
purpose, says the conscious capitalist, is to inspire, engage
and energize its stakeholders.
Rogol was hooked. She became a student of Mackey's
ideas and began implementing principles of conscious
capitalism into her restaurant ventures. She identified her
stakeholders: the society around her, partners, investors,
customers and employees (coined SPICE in conscious
business lingo).
But Rogol went further. For her, everyone and everything
which touches her business is a stakeholder, thus her
responsibility for helping to flourish.
" When you really think about it, even the environment
is a stakeholder, " says Rogol, who recently bought farmland
outside of Daleville with the goal of growing all her
restaurants' produce. " Everything is a stakeholder. When
you understand this, you understand the importance of a
win-win mentality. "
In essence, Rogol's steadfast commitment to " win-win "

90 Town Center Street, Suite 104
Daleville, VA 24083
(540) 591-9005
tizzonewinebar.com
(As of April 13: Tizzone's entire menu is
available online for curbside pickup or free
delivery. And it even includes beer and wine
for those 21 and up!)

TIZZONE TIPS:

If you want to dine at Tizzone on Friday or
Saturday evening, reservations are a must.
Tizzone regularly hosts themed wine dinners.
Check out their website, Facebook or follow
them on Twitter @TizzoneWineBar to learn
more.
Looking for a place to host your next event?
You can rent out Tizzone's newest space,
Unwined Events Venue and Wine Shoppe.
Every week, Tizzone features a new " wine of
the week " and " pizza of the week. "
Every " Mindful Monday, " Tizzone and Town
Center Tap House donate 10% of their food
and non-alcoholic beverage sales to a local
nonprofit.

TheRoanoker.com

STEPHANIE ROGOL: DAN SMITH

AUSTRALIAN SEA BASS

" JOIN THE
EXPERIENCE "


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The Roanoker - May/June 2020

Table of Contents for the Digital Edition of The Roanoker - May/June 2020

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