The Roanoker - May/June 2020 - 120

ABOVE:
Local potter Davis Lee's ceramic
wares range from Dali-esque mugs to
Japanese-inspired teapots.

Downtown Roanoke

" We want this to be Roanoke's biggest community of makers, "
Ferguson says, reflecting on Crafteria's one-year anniversary in
April. " I think we were there the day we opened. "
What next, then? Part of the vision for Crafteria is evolving its
role as a food business incubator by building out its community
kitchen membership.
Along with access to Crafteria's commercial kitchen, members
receive a startup guide designed to help entrepreneurs navigate
complex processes such as establishing a corporation and city
permitting. Ferguson, who has a background in marketing, and
Dykes, whose expertise is finance, also help with branding and
strategy.
" Alex worked with me on marketing and was always available to
consult on strategy, " Bourlakas says. " Small businesses, especially
food businesses, are tough and when you do everything yourself,
it's important to get feedback. "
One of Crafteria's newest members, Clarence Hilton, opened
Scoony's Seafood in March. He prepares Eastern Virginia-style
seafood, including lightly battered, seasoned fried fish and shrimp,
then dishes it up from a walk-up window inside Crafteria.
" That's going to be a great new addition and really help make this a
lunch hub, " Ferguson says. " Adding it to Wok n Roll and [Little Green
Hive], which sells amazing burritos, makes it more of a food destination. " I

1989-2020

Since 1882

Locally Grown

Vegetables * Fruits * Plan
Plants
Plus a Variety of
Fresh Meats
Baked Goods
Handcrafted Items

Dining
Awards

2020

Open Daily
RoanokeMarket.com
120

MAY/JUNE 2020

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PLATINUM AWARD
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SZECHUAN

Purchase your food from a trusted source.


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The Roanoker - May/June 2020

Table of Contents for the Digital Edition of The Roanoker - May/June 2020

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