The Roanoker - May/June 2021 - 56
Best Of 2021 The Winners
Joe Stanley,
Owner of Big
Lick Gifts
(formerly Upcycled Gifts)
R
eady to shop for vintage collectibles,
handmade items and unique gifts
from around the country? Look
no further than Big Lick Gifts (formerly
Upcycled Gifts), which readers awarded
with multiple Platinum wins in this year's
Best of Roanoke poll.
Joe Stanley's lifelong goal was to own
his own shop. For the dream to come to
fruition and have people appreciate what
he does is " simply magical " and he loves
hearing customers in the store call out to
their friends with a " You've got to come
see this, it's so cool! "
" I have always been so fortunate to
have a community that supports my
efforts in every way, " Stanley says.
" Through the shop, I get to offer that to
others. These [Best of Roanoke] awards
56 MAY/JUNE 2021
are validation of those efforts and they
encourage us to keep going and growing! "
Unsurprisingly for retail, he admits
his store was hit hard by the pandemic.
However, he was fortunate enough to
pivot to mask-making, which kept them
afloat, as well as provided much-needed
protection for the community. With the
future bright once more and things slowly
opening back up, Stanley says each day
is like a family reunion as their favorite
guests stop in to say hello.
Nowadays, they'll be popping into a
new location at Valley View Mall. While
the move from Towers Shopping Center
is bittersweet - Stanley's first job was 34
years ago at the lower-level Harris Teeter
- Valley View is very close to his heart,
and is as much home to him as Towers.
Platinum Winner: Best Local Gifts, Best
Home Decor Store, Best Place to Buy
Local Arts and Crafts
Gold: Best Resale Merchandise
" My dad was a construction supervisor
at Valley View when it was being built, "
Stanley recalls. " I remember visiting the job
site and riding around what was the inside
of the mall in a pickup truck. I was there the
day the mall opened. ... My mother used to
tell us often, 'Make new friends, but keep
the old. One is silver, the other is gold.' "
Stanley's love of Roanoke doesn't stop
there. As the face of his store, he's able to
talk with locals and visitors alike about what
makes our city the ideal spot to live and play.
" I've often told folks I grew up in a magical
place. Roanoke can offer you most anything
you can get in a big city, but we have
maintained that small town charm. We are
a region that is rich in history, rich in natural
wonder and rich in a diverse population that
takes pride in all things local.' " -LL
TheRoanoker.com
COURTESY OF JOE STANLEY
BIG LICK GIFTS
http://www.TheRoanoker.com
The Roanoker - May/June 2021
Table of Contents for the Digital Edition of The Roanoker - May/June 2021
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The Roanoker - May/June 2021 - Cover3
The Roanoker - May/June 2021 - Cover4
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