LMA Strategies - May/June 2015 - (Page 3)

MAY / JUNE 2015 CONTENTS THE JOURNAL OF LEGAL MARKETING FEATURES 16 10 COVER STORY An Inside Look at Business Development: Attorney Perspectives on Legal Marketing BY TRACI RAY To gain an insider look at what attorneys think, need and want when it comes to working with legal marketers to market their practice, we asked a few attorneys for their perspectives. Create a Marketing Plan for an Associate (And Get Them to Stick to It!) BY LEIGH-ANN A. BUCHANAN An effective legal marketing plan should be authentic, results-oriented, relationshipdriven, and combine passion and innovation. 18 Making History: LMA Annual Conference Recap This year's annual conference was one for the record books. See what you missed, or relive those magic moments. 22 Getting on the "A" List BY AMY KNAPP AND AILEEN HINSCH Here's some insight on what you should know when creating a rankings submission. DEPARTMENTS 04 06 08 Editor's Note LMA News Resources 05 07 26 From the President Members Checklist HAVE YOU SEEN OUR NEW BLOG? Strategies+ brings you the latest on marketing trends and perspectives from those in your profession on topics such as legal marketing and business development, law firm culture, career development, education, practice innovation, pricing and more. As the counterpart to this magazine, Strategies+ takes what is presented here to an online space to continue the conversation. Visit blog.legalmarketing.org to check it out. Want to contribute? Email strategies@legalmarketing.org. WWW.LEGALMARKETING.ORG 3 http://blog.legalmarketing.org http://www.legalmarketing.org

Table of Contents for the Digital Edition of LMA Strategies - May/June 2015

Contents

LMA Strategies - May/June 2015

https://www.nxtbook.com/nxtbooks/lma/strategies_20170304
https://www.nxtbook.com/nxtbooks/lma/strategies_20170506
https://www.nxtbook.com/nxtbooks/lma/strategies_20170102
https://www.nxtbook.com/nxtbooks/lma/strategies_20161112
https://www.nxtbook.com/nxtbooks/lma/strategies_20160910
https://www.nxtbook.com/nxtbooks/lma/strategies_20160708
https://www.nxtbook.com/nxtbooks/lma/strategies_20160506
https://www.nxtbook.com/nxtbooks/lma/strategies_20160304
https://www.nxtbook.com/nxtbooks/lma/strategies_20160102
https://www.nxtbook.com/nxtbooks/lma/strategies_20151112
https://www.nxtbook.com/nxtbooks/lma/strategies_20150910
https://www.nxtbook.com/nxtbooks/lma/strategies_20150708
https://www.nxtbook.com/nxtbooks/lma/strategies_20150506
https://www.nxtbook.com/nxtbooks/lma/strategies_20150304
https://www.nxtbook.com/nxtbooks/lma/strategies_20150102
https://www.nxtbook.com/nxtbooks/lma/strategies_20140910
https://www.nxtbook.com/nxtbooks/lma/strategies_20140708
https://www.nxtbook.com/nxtbooks/lma/strategies_20140506
https://www.nxtbook.com/nxtbooks/lma/strategies_20140304
https://www.nxtbook.com/nxtbooks/lma/strategies_20130910
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130708
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130506
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130304
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20110506
https://www.nxtbookmedia.com