LMA Strategies - July/August 2016 - (Page 3)

JULY / AUGUST 2016 CONTENTS THE JOURNAL OF LEGAL MARKETING FEATURES 16 Stake Your Claim BY AMY KNAPP AND TAMMY MANGAN 10 COVER STORY What's New in Legal Business Development? BY COLE SILVER Law firms across the country are looking for new ways to bring in business. We hear from three experts on the key initiatives they say all firms should be chasing. Try a different tactic for business development: building a niche practice. We offer tips for how to dream up - and develop - a finely honed practice. 20 Storytelling for Business Developers: Stick, Convince, Inspire BY CRAIG BROWN Humans have been telling stories for ages. Now law firms are beginning to reap the benefits of storytelling as a key part of their business development strategy. 24 Learning from the Outside BY JONATHAN GRONER Highlights from Jeff Carr's P3 Conference keynote on the lessons lawyers and legal marketers can learn from other professions. DEPARTMENTS 04 06 Editor's Note Regionalization Corner 05 07 From the President By the Numbers 06 08 LMA News 23 Resources 26 Checklist Members GO AHEAD. SUBSCRIBE. Strategies+ brings you the latest on marketing trends and perspectives from those in your profession on topics such as legal marketing and business development, law firm culture, career development, education, practice innovation, pricing and more. As the counterpart to this magazine, Strategies+ takes what is presented here to an online space to continue the conversation. Visit blog.legalmarketing.org to check it out. Email strategies@legalmarketing.org with any questions. WWW.LEGALMARKETING.ORG 3 http://blog.legalmarketing.org http://www.legalmarketing.org

Table of Contents for the Digital Edition of LMA Strategies - July/August 2016

Contents

LMA Strategies - July/August 2016