ACtion Magazine - November/December 2012 - (Page 19)

Marion J. Posen MACS VP Sales and Marketing T ype the two words, trade show, into your favorite search engine and you’ll find this interesting and concise definition: A trade show is, an exhibition organized so that companies in a specific industry, (in our case mobile air conditioning and engine cooling systems) can showcase and demonstrate their latest products and services, and examine recent market trends and opportunities. So, as an attendee to the MACS 2013 Trade Show there is a keyword for you in that definition. The keyword is o-p-p-o-r-t-u-n-i-t-i-e-s! When you visit the MACS Trade Show, you make an investment in your personal success and the success of your business because you have the opportunity to have a face-toface meeting with suppliers of tools, equipment, hard parts and chemicals. You’ll build contacts and network with people you would never be able to build a business relationship with through a website or a catalog. You are the reason companies invest good money in displaying at the MACS Trade Show. Don’t take my word for it; read why some longtime MACS exhibitors and successful mobile A/C suppliers want to see you in Orlando this February. “Maybe they came up with an idea that you haven’t thought of yet, or are trying a product or a way to conduct business that you were interested in but just weren’t sure how it would work out. Either way, getting to the MACS Training Event and Trade Show and gaining some outside perspective can definitely help you come up with more efficient solutions to take home. You can tap the smartest minds in mobile air conditioning for applicable ideas useful to your business now and in the future and get your questions answered by the experts. “And if you are thinking of expanding your businesses services, coming to MACS Training Event and Trade Show will put you in close contact with professionals from a variety of sectors. What better way to determine what may be the best decision for your business, than to meet others working in these sectors and hear their stories, firsthand?” Expand your knowledge and business opportunities “There are plenty of reasons to attend MACS Training Event and Trade Show, but one of the best is, while virtual relationships are the current rage, nothing replaces the energy of face-to-face interactions,” explained Lin Staley, Technical Services Manager at Trans/Air in Dallastown, Pa. Lin says, “By getting out of the office or shop, you get to put a face to the name and add a personal touch you just can’t get from a phone or computer. Also, by getting out and meeting more people from your industry, you can learn how they may be handling similar challenges at their companies. Carlos Coll, President of Universal Air Conditioning, Mansfield, Texas believes, “One of the benefits of attending the MACS Trade Show is that it is a place away from the ACTION • November/December 2012 19

Table of Contents for the Digital Edition of ACtion Magazine - November/December 2012

ACtion Magazine - November/December 2012
Contents
Outlook
Expansion Valve
Leonard’s Law
Under the Southern Cross
News & Updates
Meeting the Need
See the Best of the Best
The Bumpy Road to R-1234yf
Virtual View
Association News
Obituary
Quick Check
New Products & Services
Last Watch

ACtion Magazine - November/December 2012