ACtion Magazine - May 2013 - (Page 13)

Leonard’s Law Taking care of business Keith N. Leonard Esquire n Takin’ Care of Business released in 1974 by Bachman requirements, such as being able to lift a specified weight or use Turner Overdrive (BTO), the group sings “If you ever get specific software. annoyed / look at me I’m self-employed / I love to work at Interestingly, the small business person often finds out that nothing all day.” As someone who has worked for others but the owner’s position has no specific job description. Every who is now deemed (at least by the IRS) to be self-employed, business owner must be able to market the business to attract being “your own boss” is not as easy as BTO made it sound back customers, and to manage both the work and the workforce. when I was in college. It is almost self-evident that building and Multiple responsibilities fall to the maintaining strong customer relationships owner of a business that employs others. Multiple responsibilities follow is key to a successful business, but how that is accomplished is neither self-evident nor Maybe most important is keeping the from ownership of a business easily attained. Attracting new customers business solvent, so the employees get a to your business is important, but in what regular paycheck and any benefits that that employs others. media do you advertise? Further, how do go with the job, such as health care you price the product or service to attract the insurance. The owner must be paid last to customers you really want? keep the business operating with its full Keeping a customer is at least as important as attracting new workforce. Employees must also be provided with the means customers. Of course, one of the surest ways to keep a customer by which to do their jobs, including a clear job description is to do a good job for them, whether it is selling a quality that states the essential functions of the position and any special I Budget Friendly! OPTIMAX™ 400 Leak Detection Flashlight This new, economical inspection flashlight features a highoutput true UV LED that causes dyes to fluoresce far more brilliantly and with greater contrast compared to conventional inspection lamps. It makes all automotive leaks easier to spot, slashes diagnostic time and puts money where it belongs — in your wallet! Reader Reply Power comparable to high-intensity 150-watt lamps! Inspection range of up to 25 feet (7.6 m) or more! Works with all universal/ester and PAG A/C dyes, as well as green-colored fluid dyes Compact design easily gets into tight, cramped areas Rugged, corrosion-resistant anodized lamp body stands up to years of heavy use 100,000-hour LED service life To learn more, scan QR code call 1-800-641-1133 or visit ACTION • May 2013 13

Table of Contents for the Digital Edition of ACtion Magazine - May 2013

Action Magazine - May 2013
Freeze Frame
Virtual View
Under the Southern Cross
Leonard's Law
News & Updates
What Is Happening in the Auto A/C Industry?
New Equipment, Tools and Service Parts for 2013
Striking Customer Service Gold
Asociation News
Quick Check
New Products & Services
Last Watch

ACtion Magazine - May 2013