Selling the right things
cause he really likes the value that we represent and the
confidence we inspire in him.
And, he added, the A/C is still performing flawlessly. ❆
Becky Witt is owner/proprietor of George Witt Service,
Inc. a modern 10-bay shop in Lincoln, NE specializing in repair and service on Honda/Acura and Toyota/
Lexus vehicles. Opened in 1995, the business grew to
one of the largest independent shops in the city in less
than five years, completely without advertising. Shop
owners and managers have traveled from other states
to see the operation and learn how to run a successful
automotive service business. Witt has since developed
training classes in Service Marketing and Service Advisor Skills and is now an Approved Instructor for the
Automotive Management Institute.
Many thanks to MACS members, Spanial's
Service Center in Hatﬁeld, PA for allowing us
to take photos for this feature article.
THE NEW SAE STANDARD:
WE'RE READY, ARE YOU?
ACTION * May 2014
Table of Contents for the Digital Edition of ACtion Magazine - May 2014